Lotus Launches Chapman Bespoke Division for Personalized Vehicles
New Personalization Services by Lotus
Lotus, the renowned British carmaker, is introducing a new personalization division named Chapman Bespoke. This division, named after Lotus’ founders Colin and Hazel Chapman, will offer three main services – tailor-made, collection, and one-off. Initially available for Chinese customers, the services will later expand to other markets.
Enhanced Personalization Options
While Lotus has previously released special and limited editions, the Chapman Bespoke division takes personalization to the next level to cater to the evolving preferences of its customer base. The tailor-made service will provide a broader selection of colors and finishes for both the exterior and interior of Lotus vehicles, allowing customers to add exclusive personal touches. The collection service offers limited-edition designs created in collaboration with artists and luxury brands. Finally, the one-off service allows for complete personalization of an entire vehicle in collaboration with Lotus designers, offering the highest level of customization.
Launch and Expansion
The Lotus Chapman Bespoke division is set to launch in China on April 25, 2024, with plans to expand to other markets in the following months. This new division reflects similar personalized services offered by other luxury car brands like Ferrari Tailor Made, Lamborghini Ad Personam, and Maserati Fuoriserie.
Customer Testimonials
Qingfeng Feng, CEO of Lotus Group, emphasized the bespoke nature of Lotus vehicles, tracing back to the hand-drawn and hand-built cars by Colin Chapman. Ben Payne, Vice President of Design at Lotus Group, expressed excitement about customers’ desire for a bespoke experience and the opportunity to see their individuality reflected in Lotus cars worldwide.
Unique “Black Gold” Edition
To showcase the capabilities of the Chapman Bespoke division, Lotus unveiled a special edition of the Lotus Eletre called “Black Gold.” This fully electric high-performance SUV features unique gold accents contrasting the black paint with gold flaking. The vehicle also showcases the new Lotus Chapman Bespoke emblem on the front doors.
Conclusion
The launch of the Lotus Chapman Bespoke division signifies a new era of personalized luxury vehicles from the iconic British carmaker. With a focus on individuality and exclusivity, Lotus aims to meet the growing demand for bespoke automotive experiences among its discerning clientele.
