Dacia Bigster: Affordable Pricing for a Ford Kuga Rival
Production car should be faithful to popular concept from 2021
Introduction
The Dacia Bigster, set to be released in 2025, will mark the brand’s entry into the competitive C-segment. CEO Denis Le Vot has confirmed that the pricing for the Bigster will start below £40,000, making it an affordable option in its class.
Competitive Pricing
Le Vot emphasized that the Bigster’s pricing will be significantly lower than its rivals. He stated, “It’s not going to start with a four,” indicating that it will be priced well below £40,000. Dacia aims to address the issue of rising car prices and offer an affordable alternative to customers.
Size and Competition
The Bigster will be a 4.6-meter-long full-size SUV with five seats, directly competing with models like the Ford Kuga and the new Peugeot 3008 hybrid. This expansion into the C-segment will allow Dacia to capitalize on its rapid growth in Europe, where it currently sells only the Duster SUV.
Affordability as a Key Tenet
The Bigster will be the largest and most expensive model in the Dacia portfolio, but it will still embody the brand’s value-for-money ethos. Dacia aims to offer an essential car with no superfluous content, focusing on affordability without compromising quality.
Platform and Development
The Bigster will be based on the CMF platform, shared with Renault Group siblings like the Nissan X-Trail and Renault Austral. By utilizing existing hardware and minimizing development costs, Dacia can keep the final price of the Bigster low.
Choice and Power Options
The Bigster will be available with a small selection of trim levels and offer a choice between pure-combustion or electrified power. It is expected to feature Renault’s E-Tech full-hybrid system, similar to the Jogger Hybrid and the next-generation Duster Hybrid.
Future Plans
Dacia plans to introduce two new models shortly after the Bigster, leveraging the assets of the Renault Group. However, further details have not been confirmed at this time.
No Vans in Dacia’s Plan
While Dacia aims to expand its car offerings, CEO Denis Le Vot has stated that entering the light commercial vehicle market is not currently a priority. Parent company Renault already has a significant presence in this sector.