The Decline in New Vehicle Quality: Insights from J.D. Power’s Initial Quality Study

For the third year in a row, the J.D. Power Initial Quality Study has revealed a decline in new vehicle quality in the automotive industry. The study, which surveys owners of new vehicles after 90 days of ownership, found that owners are reporting more and more issues with their cars. This trend is attributed to the introduction of new features and technology in vehicles.

The study, which has been conducted annually for the past 34 years, is considered a benchmark for measuring vehicle quality. It covers 223 problem areas across eight categories, including infotainment, interior, exterior, and engine/transmission.

According to the 2021 study, the industry average for problems per 100 vehicles (PP100) increased from 162 in 2020 to 166 in 2021. This means that on average, owners reported 1.66 problems per vehicle within the first 90 days of ownership.

The study also found that luxury brands continue to outperform non-luxury brands in terms of initial quality. Genesis, the luxury brand from Hyundai, topped the rankings with just 63 PP100, followed by Lexus and Kia with 71 and 72 PP100, respectively. On the other hand, Jeep was at the bottom of the rankings with 188 PP100.

One of the main reasons for the decline in new vehicle quality is the introduction of new features and technology. While these features are meant to enhance the driving experience, they can also lead to more problems if not implemented properly. For example, issues with infotainment systems were the most commonly reported problem area in the study.

Another factor contributing to the decline in new vehicle quality is the shortage of semiconductors. The COVID-19 pandemic disrupted global supply chains, leading to a shortage of semiconductors used in various automotive components. This has resulted in production delays and reduced quality control measures.

Despite the decline in new vehicle quality, automakers are taking steps to address the issues. Many are investing in quality control measures and improving their manufacturing processes. Some are also simplifying their infotainment systems to reduce the number of potential issues.

In conclusion, the J.D. Power Initial Quality Study highlights the ongoing decline in new vehicle quality in the automotive industry. While the introduction of new features and technology is meant to enhance the driving experience, it can also lead to more problems if not implemented properly. Automakers need to focus on improving their quality control measures and manufacturing processes to address these issues and improve the overall ownership experience for consumers.

Headings:

– Introduction

– The J.D. Power Initial Quality Study

– 2021 Study Findings

– Luxury vs. Non-Luxury Brands

– Reasons for the Decline in New Vehicle Quality

– Infotainment Systems

– Semiconductor Shortage

– Automakers’ Response

– Conclusion