Infiniti’s Sales Increase in 2022, But Still Lags Behind Competitors

Compared to the previous year, Infiniti experienced a significant sales boost in 2022. However, the numbers pale in comparison to its competitors. While Infiniti sold around 65,000 vehicles, Acura managed to move over 145,000 units during the same period. This stark difference in sales can be attributed to Infiniti’s outdated and uncompetitive lineup.

Infiniti’s Struggle to Compete

Despite the sales increase, Infiniti continues to face challenges in the market. The brand’s lineup has been criticized for being dated and lacking competitiveness. This has resulted in customers turning to other brands, such as Acura, which offer more appealing options.

Infiniti Dealers Seeking Improvement

Infiniti dealers are desperate for a change. They recognize the need for better and more competitive vehicles to attract customers. The current lineup is not meeting customer expectations, leading to a decline in sales compared to its rivals.

Infiniti’s dealers are urging the company to invest in developing new models that can rival those offered by competitors. Without a refreshed and competitive lineup, Infiniti will continue to struggle in the market.

To learn more about Infiniti’s challenges and the efforts being made to improve its lineup, read the full article here.