Dodge Launches “IN//OUT” Campaign to Connect with European Audience
Dodge, the iconic American automotive brand, has recently launched a new marketing campaign titled “IN//OUT” in an effort to establish a stronger connection with its European audience. The campaign aims to bridge the gap between Dodge and its European customers, fostering a deeper bond and sense of camaraderie.
The centerpiece of the campaign is a series of four episodes that will be published on YouTube. The episodes will feature Swedish racer Ida Zetterström as she travels around Europe to meet four Dodge owners and enthusiasts. The goal is to see if they can join the “Brotherhood of Muscle” and form a lasting connection with the brand. The series promises plenty of thrilling driving on European roads and tracks, showcasing the power and performance of Dodge vehicles.
Ida Zetterström was chosen as the primary star and presenter of the campaign due to her impressive racing pedigree. With two FIA Top Fuel European Championships and a Super Street Bike class championship in Scandinavia, she brings a wealth of experience and credibility to the brand’s image. Her involvement in the campaign helps to solidify Dodge’s expansion into the European market.
The name “IN//OUT” is derived from the characteristics of Dodge’s Challenger and Charger models. The “IN” part of the name represents the incredible, inspiring, inimitable, and incomparable qualities of these vehicles. The campaign aims to highlight these exceptional features that set Dodge apart from its competitors. While the Last Call tribute campaign focused on bidding farewell to Dodge’s HEMI-powered Charger and Challenger models, the IN//OUT campaign focuses on showcasing different aspects of the brand that are better suited to European tastes.
Dodge’s Last Call campaign, which began in March 2023, marked the end of production for the HEMI-powered Charger and Challenger models. These vehicles will be replaced by electrified models as Dodge looks towards a more sustainable future. However, before saying goodbye to these iconic ICE-powered models, Dodge introduced a range of special editions as a final farewell. The Last Call lineup included the Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona, Challenger Black Ghost, and Challenger SRT Demon 170. While the Charger King Daytona and Challenger SRT Demon 170 are specific to the US market, the other special editions will also be available in Europe.
The IN//OUT campaign serves as a continuation of Dodge’s efforts to connect with its European audience. By showcasing the brand’s unique qualities and engaging with European Dodge owners and enthusiasts, the campaign aims to build a stronger sense of community and loyalty. The episodes featuring Ida Zetterström’s journey across Europe will undoubtedly captivate viewers and generate excitement for the Dodge brand.
In conclusion, Dodge’s IN//OUT campaign is an exciting endeavor that seeks to bridge the gap between the American brand and its European audience. Through a series of episodes featuring Ida Zetterström, Dodge aims to establish a deeper bond with European customers and showcase the incredible qualities of its Challenger and Charger models. With its focus on building a sense of community and camaraderie, the campaign is sure to resonate with Dodge enthusiasts in Europe and strengthen the brand’s presence in the region.