Exploring the World of Volvo Museum in Gothenburg
Introduction
When it comes to attracting tourists, having a “world” in your city can make all the difference. From Cadbury World in Birmingham to Disney World in Orlando, these attractions draw visitors from near and far. Now, Gothenburg can proudly boast its own world-class tourist destination: the World of Volvo.
A New Era for Volvo
Located in the heart of Gothenburg, the World of Volvo is a stunning 20,500m2 building that opened its doors last month. This new museum is not your typical car museum; it is a modern and interactive space that showcases the past, present, and future of Volvo.
The Building
Designed by Henning Larsen Architects, the World of Volvo building is a sight to behold. With its vast, round, open space and large tree-like timber supports, the building exudes modern Scandinavian design. Large windows flood the space with natural light, creating a welcoming and airy atmosphere.
What to Expect
Upon entering the museum, visitors are greeted with a series of interactive exhibits that focus on safety and sustainability. From learning about Volvo’s innovative safety systems to testing your balance on a bus simulator, there is something for everyone to enjoy.
Featured Cars
Volvo OV4 (1927-1929)
The first car produced by Volvo, the OV4 faced initial challenges but set the stage for the company’s future success.
Volvo LV4 (1928-1929)
A truck model that helped diversify Volvo’s product lineup and secure its place in the market.
Volvo PV36 ‘Carioca’ (1935-1938)
A stylish and streamlined car that showcased Volvo’s commitment to innovation and design.
Volvo L248 (1939-1954)
A commercial vehicle that marked a new era for Volvo in terms of design and performance.
Volvo White Bus (1945)
An important vehicle with a historical significance, showcasing Volvo’s commitment to humanitarian efforts.
Volvo Penta Aquamatic (1959-present)
A groundbreaking boat engine that revolutionized the boating industry with its innovative design.
Volvo PV445 Duett (1953-1960)
The first Volvo estate model that became a symbol of practicality and versatility.
Volvo P1800 S (1961-1972)
An iconic sports car that helped elevate Volvo’s brand internationally and set records for durability.
Volvo Experimental Safety Car (1972)
A test lab for safety innovations that would later become standard features in modern cars.
Volvo Electric Prototype (1976)
An early exploration into electric vehicles that paved the way for future developments in sustainable transportation.
Volvo 850 (1991-1996)
A model that showcased Volvo’s commitment to innovation and performance in the automotive industry.
Volvo Environmental Concept Car (1992)
A forward-thinking concept car that previewed Volvo’s future direction towards sustainability and eco-friendly technology.
Volvo 760 GLE (1982-1990)
A model that helped Volvo navigate through challenging times and solidify its position in the market with its efficient design and popular styling.
Visiting the World of Volvo museum is not just a journey through history; it is an immersive experience that showcases Volvo’s dedication to innovation, safety, and sustainability. Whether you are a car enthusiast or simply curious about the future of transportation, this museum is a must-visit destination in Gothenburg.
