The End of In-Built Navigation in Ferrari Cars

Why Ferrari is Removing Built-In Navigation Systems

Ferrari has made the bold decision to eliminate built-in navigation systems from select new models like the Purosangue and 12Cilindri. The company argues that since their cars are not used as daily drivers, customers likely have a smartphone with their preferred navigation apps.

Apple CarPlay and Android Auto Now Free of Charge

In the past, Apple CarPlay and Android Auto were pricey options on Ferrari cars. However, they are now being offered free of charge to customers, making it easier for them to use their smartphones for navigation.

The Rise of Smartphone Navigation

With the increasing popularity of Apple CarPlay and Android Auto, many car owners, including Ferrari customers, have shifted towards using their phones for navigation instead of relying on in-built systems. This change reflects the trend of technology integration in modern vehicles.

Ferrari’s Perspective on the Change

Ferrari’s head of product marketing, Emanuele Carando, explained the rationale behind dropping in-built navigation systems. He emphasized that the phone’s mirroring capabilities and updated navigation apps like Apple and Google Maps provide a more user-friendly and practical solution for Ferrari owners.

Potential Drawbacks

While the decision to remove in-built navigation may align with modern trends, there are potential drawbacks. In areas with poor mobile signal coverage, users may face challenges loading maps through Apple CarPlay or Android Auto, highlighting the importance of considering connectivity issues.

Conclusion

Despite the shift away from in-built navigation systems, Ferrari customers are unlikely to be disappointed. The focus on smartphone integration reflects the evolving preferences of luxury car owners who prioritize convenience and technology in their driving experience.