The Fiat 500e BETA Club: Exclusive Benefits for Early EV Adopters

Introduction

Fiat has launched a new initiative called the “Beta Club” for US customers who are interested in getting early access to the Fiat 500e. This program offers VIP event privileges, direct communication channels with the brand, and personalized touches for urban EV enthusiasts.

Building a Community

The Beta Club aims to create a community that provides valuable insights to Fiat about life with the Fiat 500e in North America. Members will receive special rewards, fostering loyalty among customers and fans of the Italian brand.

Exclusive Features

Participants in the Fiat 500e BETA Club will be among the first to receive their EVs in North America starting on April 1. Their vehicles will feature matte silver mirror caps with “BETA” lettering and red electrification logos. Additionally, members will receive VIP invitations to Fiat events and access to a dedicated customer care chat channel.

Quotes from Fiat

Aamir Ahmed, Head of Fiat in North America, expressed, “Fiat has a loyal and passionate fan base in the US and around the world. Creating the Fiat BETA program allows us to connect with our fans, contribute to customer-centric values, and build a strong global Fiat community.”

Technical Specifications

The 2024 Fiat 500e in the US is equipped with a front-mounted electric motor producing 117 hp. It features a 42 kWh battery pack offering an estimated range of 149 miles. Owners can choose between a complimentary Level 2 wall charger or public charging credits through the Stellantis Free2move Charge scheme.

Pricing and Availability

The Fiat 500e, manufactured at the Mirafiori plant in Turin, Italy, starts at $34,095 including destination charges. This price is before any tax rebates available in select US states.