Fiat’s Unconventional Summer Solstice Celebration: Dipping the 600e in Orange Paint
Fiat has found a unique way to celebrate the summer solstice by dipping its all-new 600e electric SUV in a massive bucket of orange paint. The CEO of Fiat, Olivier Francois, was even brave enough to stay in the driver’s seat throughout the dipping process. The event took place in a beautiful Italian city in front of a crowd of confused bystanders.
The Fiat 600e has yet to be officially unveiled, despite being seen roaming around the streets completely undisguised on at least two different occasions. The automaker has hinted at “more colorful novelties” for the future, but still hasn’t given us a date for the debut of the Fiat 600e.
The Summer Solstice Stunt
On June 21st, Fiat celebrated the longest day of the year by dipping its all-new 600e electric SUV in a huge bucket of orange paint. The automaker chose this unconventional way to celebrate the summer solstice because it is “the day when the Italian colors of summer can be enjoyed the longest.”
A bucket the size of a small building was placed in the middle of a square and filled up with orange paint. Then a silver-painted Fiat 600e arrived at the scene and was loaded on a crane in order to make the dive. Fiat’s CEO, Olivier Francois, was brave enough to stay in the driver’s seat throughout the dipping process. The EV got fully submerged in the paint after the CEO rolled up the windows.
Thankfully, the color change was kept to the exterior, and Francois didn’t really need the towels handed to him when he exited the 600e. The event took place in front of a crowd of confused bystanders who were likely wondering why anyone would dip a car in a bucket of paint.
The Fiat 600e
Fiat’s new electric SUV is expected to be closely related to other Stellantis B-SUVs, including the likes of the Jeep Avenger, Opel Mokka-e, DS3 E-Tense, and Peugeot e-2008. This means it will probably share the same 154 horsepower (115 kW/156 PS) electric motor and 54 kWh battery pack. An ICE-powered version could also follow, albeit in select European markets.
The Fiat 600e has been seen roaming around the streets completely undisguised on at least two different occasions. However, the automaker has yet to officially unveil the small electric SUV. The dipping stunt was likely a way to generate buzz and excitement for the upcoming release of the Fiat 600e.
More Colorful Novelties
Fiat has hinted at “more colorful novelties” for the future, but it’s unclear what exactly that means. The automaker has been known for its quirky and unconventional marketing tactics in the past, so it’s possible that we could see more stunts like the dipping of the 600e in orange paint.
Fiat is part of Stellantis, which is one of the world’s largest automakers. Stellantis was formed earlier this year through a merger between Fiat Chrysler Automobiles and PSA Group. The new company has a portfolio of 14 brands, including Fiat, Jeep, Opel, Peugeot, and Citroen.
Conclusion
Fiat’s dipping of the 600e in orange paint was a unique and unconventional way to celebrate the summer solstice. The event generated buzz and excitement for the upcoming release of the small electric SUV. The Fiat 600e is expected to be closely related to other Stellantis B-SUVs and will likely share the same electric motor and battery pack.
Fiat has hinted at “more colorful novelties” for the future, but it’s unclear what exactly that means. The automaker has been known for its quirky and unconventional marketing tactics in the past, so it’s possible that we could see more stunts like the dipping of the 600e in orange paint. Overall, Fiat’s dipping stunt was a fun and creative way to generate excitement for its upcoming release.