Fiat 500e Concept Auction: Unique Collaborations with Italian Brands
Introduction
Fiat introduced the redesigned 500e in 2020, but it hasn’t been launched in the United States. However, you can buy one on December 7 as part of the festivities surrounding Art Basel Miami Beach.
Unique Collaborations
That being said, it won’t be your typical run-of-the-mill model as Fiat is auctioning “three bespoke vehicles designed in collaboration with iconic Italian brands Armani, Bvlgari, and Kartell.”
Concept Cars
While the company didn’t go into specifics, the cars appear to be concepts that were originally introduced over three years ago. They then made their U.S. debut at the 2022 Los Angeles Auto Show and we’ve encountered them numerous times in the past year.
Armani 500e
The Armani 500e features a two-tone exterior with micro-chevron engraving and a soft top with a “GA” logo.
Kartell Concept
The 500e Kartell concept sports an eye-catching blue exterior.
Bvlgari Concept
Bvlgari’s concept features a pearlescent paint job and a colorful interior with three semi-precious stones.
Proceeds for a Good Cause
Fiat CEO Olivier Francois said, “It is rare for an automaker to combine efforts with the most iconic Italian brands of three different sectors, fashion design, furniture design, and luxury, to create something truly unique that combines art with an earth-friendly message. Making the cars available through auction is even more unusual.” The proceeds from the auction will benefit an environmentally-focused nonprofit, which will be named at a later date.
Conclusion
The Fiat 500e Concept Auction showcases the brand’s unique collaborations with iconic Italian brands. These concept cars represent a fusion of art and sustainability, setting the stage for the arrival of the all-electric Fiat 500e in North America.
