Ford is set to release BlueCruise 1.3 this summer, a minor update to its Level 2 advanced driver assistance system (ADAS) that aims to reduce the number of driver interventions required. The update will be available on new Mustang Mach-E models and will also be provided as an over-the-air software update for older vehicles already on the road.
The focus of BlueCruise 1.3 is to improve the user experience and make small iterative changes based on data collected from vehicles in the field. By analyzing moments when BlueCruise prompts drivers to take over, Ford’s software engineers have been able to make improvements that allow drivers to spend more time with their hands off the wheel. According to Sammy Omari, CEO of Latitude AI, Ford’s automation subsidiary, BlueCruise 1.3 is three times better than its predecessor, 1.2, and five times better than the initial version, 1.0, in terms of reducing driver interventions.
Ford’s approach to introducing updates is inspired by tech companies like Netflix and Apple. Similar to Netflix, Ford aims to constantly push new content and updates to its customers. And like Apple, it wants these updates to be compatible with vehicles regardless of when they were purchased.
However, it’s important to note that Level 3 autonomous technology, which enables hands-free and eyes-closed driving, requires specific hardware that current Ford vehicles on the road do not have. This means that when Ford wants to introduce Level 3 technology, a new generation of vehicles will be necessary.
For now, Ford customers who subscribe to BlueCruise can expect regular small updates like BlueCruise 1.3 that lead to consistent improvements in the hands-free highway driving experience. These updates will be rolled out this summer in new Mustang Mach-E models and will be available later in the summer as a software update for existing BlueCruise-equipped Mach-E vehicles.
Ford’s commitment to introducing frequent updates reflects its dedication to enhancing the user experience and staying competitive in the advanced driver assistance system market. By continuously improving its technology, Ford aims to provide its customers with a safer and more enjoyable driving experience.
In conclusion, Ford’s upcoming release of BlueCruise 1.3 demonstrates its commitment to making regular updates to its Level 2 advanced driver assistance system. By focusing on reducing driver interventions and improving the user experience, Ford aims to provide a safer and more convenient hands-free highway driving experience for its customers. With inspiration from tech giants like Netflix and Apple, Ford is adopting an iterative approach to introduce small but consistent improvements. While Level 3 autonomous technology may require new hardware, Ford customers can expect ongoing updates that enhance their driving experience.