The Ford Ranger Dominates Australia’s Car Sales in 2023

Ford’s Near Exit from the Australian Market

Despite the Ford Ranger’s incredible success in Australia’s new car sales in 2023, Ford’s CEO, Jim Farley, revealed a shocking revelation at the 2024 Wolfe Conference in New York. He disclosed that Ford had considered pulling out of the Australian market entirely.

Global Success of the Ford Ranger

Farley highlighted the global success of the latest-generation Ford Ranger, surpassing even the Super Duty in sales worldwide. He emphasized Ford’s strong presence in various international markets, including being the best-selling vehicle in Australia and South Africa.

Ford’s Diverse Lineup

While the Ford Ranger remains a top seller in Australia, Ford offers a diverse lineup of vehicles, including the F-150, Transit, Everest, Mustang Mach-E, Escape, and the new Mustang. The brand recently bid farewell to the combustion-powered Puma in Australia, paving the way for its all-electric counterpart set to debut later this year.

Future Plans for Ford in Australia

Ford Australia president and chief executive Andrew Birkic emphasized the brand’s focus on meeting the unique needs of Australian customers, particularly in commercial vehicles like the Transit and Ranger models. The anticipation grows for the arrival of Ford’s all-electric vehicles in various markets globally.