The Rise of Custom Factory Ordering: A Solution to Low Inventories

During the height of the pandemic, car dealerships faced a significant challenge – low inventories. With supply chain disruptions and manufacturing slowdowns, it became increasingly difficult for dealers to keep their lots stocked with new cars. However, this challenge gave rise to a new trend in the automotive industry – custom factory ordering.

The Appeal of Custom Factory Ordering

Custom factory ordering allows customers to order a vehicle directly from the manufacturer according to their specific preferences and requirements. This means that if a desired model or configuration is not available on the lot or expected to arrive soon, customers have the option to customize and order exactly what they want.

One of the main advantages of custom factory ordering is the ability to choose from a wide range of options and features. Customers can select their preferred color, trim level, interior materials, technology packages, and more. This level of customization ensures that the final product aligns perfectly with the customer’s preferences and needs.

Another benefit of custom factory ordering is the assurance of getting a brand-new vehicle. With pre-owned cars in high demand due to low inventories, some customers may prefer to avoid the uncertainties associated with used vehicles. By ordering directly from the factory, customers can be confident that they will receive a brand-new car with all the latest updates and features.

The Rise of Hot New Models

As inventories remained low, manufacturers like Kia and Ford introduced hot new models that attracted a lot of interest from consumers. These models, such as the Kia Telluride and Ford Maverick, quickly gained popularity and became highly sought after.

However, due to their high demand, these hot new models were often in short supply at dealerships. This scarcity further fueled the trend of custom factory ordering, as customers realized that ordering directly from the manufacturer was the best way to secure their desired model without waiting for it to arrive on the lot.

Two Ford Dealers’ Success Stories

Two Ford dealerships recently experienced great success with custom factory ordering. They sold custom-ordered Mavericks, a compact pickup truck that generated significant buzz in the market. These dealerships recognized the potential of custom factory ordering and capitalized on the opportunity.

By promoting the option of custom ordering Mavericks, these dealerships attracted customers who were eager to get their hands on this highly anticipated model. The ability to personalize their Mavericks and have them delivered directly from the factory proved to be a winning formula for these dealerships.

The Future of Custom Factory Ordering

With the success stories of custom factory ordering and the continued challenges in maintaining high inventories, it is likely that this trend will continue to grow in the automotive industry. Customers have realized the benefits of ordering exactly what they want and avoiding the uncertainties associated with limited stock at dealerships.

Manufacturers are also recognizing the potential of custom factory ordering as a way to meet customer demands more efficiently. By streamlining the production process and focusing on personalized orders, manufacturers can optimize their resources and reduce excess inventory.

As technology advances, custom factory ordering may become even more accessible and convenient for customers. Online platforms and configurators allow customers to visualize and customize their vehicles from the comfort of their homes. This digital transformation further enhances the appeal of custom factory ordering and simplifies the entire process.

In Conclusion

The rise of custom factory ordering has provided a solution to the challenges faced by car dealerships during low inventories. Customers now have the opportunity to order their dream vehicles directly from the manufacturer, ensuring a personalized and brand-new car. With the success stories and growing popularity of custom factory ordering, it is clear that this trend is here to stay in the automotive industry.