Ford Encourages Managers to Drive EVs

As part of its efforts to promote electric vehicles (EVs), Ford is incentivizing current and former managers to lease either a Mustang Mach-E or an F-150 Lightning. The goal is to increase awareness and adoption of Ford’s EV lineup.

Leasing Program for Managers

Ford has implemented a leasing program that allows managers to purchase one or two leased vehicles before having the option to order an additional car. Previously, managers could choose any vehicle as a supplemental option, but now they must select either a Mustang Mach-E or F-150 Lightning.

Driving Sales Through Employee Engagement

By encouraging employees to drive EVs through this program, Ford aims to familiarize more people with its electric vehicles. The company believes that firsthand experience with EVs will enable employees to share their positive experiences with friends and family, ultimately boosting sales.

Profitability Goals for EVs

Despite the push for EV adoption, Ford’s EV business has faced challenges in profitability. CEO Jim Farley has set a target for the company to make its EVs profitable within the next five years. Failure to achieve this goal could impact Ford’s global competitiveness and future operations.

Future Outlook

Ford’s focus on promoting EVs among its managers reflects the company’s commitment to sustainable transportation. By encouraging internal stakeholders to embrace EV technology, Ford is taking proactive steps towards a more electrified future.