Ford Dealer’s Comparison Chart Backfires: Tesla Model Y vs. Mustang Mach-E
Introduction
Finding the perfect new car can be overwhelming, especially when dealerships prioritize their own inventory over objectively comparing it to competitors. However, a Ford dealership in Northern Virginia is making waves by distributing a comparison chart that inadvertently highlights the strengths of the Tesla Model Y over its own Mustang Mach-E.
The Comparison
According to a Reddit user on the Tesla Lounge thread, the Ford dealership is using a detailed chart to showcase the electric crossover’s features against its main rival. The comparison includes acceleration, top speed, range, battery capacity, power output, cargo space, seating capacity, charging speeds, and pricing.
Results
Surprisingly, the Tesla Model Y outperforms the Mustang Mach-E in most categories, including acceleration and range. Even with more powerful motors and larger batteries in some trims, the Mustang Mach-E falls short compared to the Tesla Model Y.
Pricing
While the Ford Mustang Mach-E Select and Premium AWD trims are priced lower than the Tesla Model Y SR and LR models, only the flagship Mach-E GT is more expensive than the Model Y Performance. Recent price cuts have led to increased sales for both models.
Current Prices
Conclusion
The Ford dealer’s comparison chart inadvertently highlights the Tesla Model Y’s superiority over the Mustang Mach-E. While pricing may favor Ford in some cases, the overall performance and features of the Tesla Model Y seem to outshine its competitor. It remains to be seen how this marketing strategy will impact sales for both electric crossovers.