Ford to Pay Dealers $15,000 for Every Mustang GTD Sold

Recent reports suggest that Ford is implementing a new strategy by offering dealers a flat fee of $15,000 for each sale of the high-end Mustang GTD. This move is seen as an attempt to deter markups on the $300,000+ sports car, similar to the approach taken with the Ford GT model.

Unique Sales Approach for a Unique Car

The Mustang GTD stands out as a one-of-a-kind vehicle in the Mustang lineup, with prices starting at around $300,000. Ford plans to provide a “concierge” service during each sale, aiming to create a seamless experience for both customers and dealerships.

Response to Dealer Memo

A leaked dealer memo outlines Ford’s plan to pay dealers a fixed amount for each GTD sold, emphasizing a customer-centric sales process. This approach mirrors the successful strategy used for the Ford GT model.

Impact on Markups

While Ford’s initiative may aim to discourage markups, the $15,000 incentive might not be sufficient to prevent dealers from charging higher prices for the exclusive GTD. The unique features and limited production of the vehicle could still lead to increased demand and potential markups.

Conclusion

Despite Ford’s efforts to standardize pricing and sales processes for the Mustang GTD, the impact on markups remains uncertain. The company’s commitment to delivering a premium experience for customers and dealers reflects its dedication to the performance car segment.