Ford’s Evolution in the Commercial Vehicle Sector

Ford has firmly established itself as a leader in the commercial vehicle (CV) sector in Europe over the past decade, achieving a remarkable market share of nearly 20% in 2025. This success is not solely attributed to the production of its iconic Transit vans; rather, it reflects a comprehensive approach that encompasses a wide array of services designed to enhance productivity for businesses. Hans Schep, the general manager of Ford Pro Europe, emphasizes that the modern commercial vehicle business is about much more than just manufacturing vehicles. It involves creating an ecosystem that supports uptime, efficiency, and overall operational effectiveness.

Enhancing Uptime Through Data Utilization

One of the most significant challenges faced by fleet operators is vehicle downtime, which can severely impact productivity and revenue. Ford Pro leverages advanced data analytics to address this issue, utilizing machine learning to predict potential vehicle failures before they occur. By allowing Ford to access their vehicle data, businesses can benefit from proactive maintenance interventions, significantly reducing the likelihood of breakdowns.

Schep notes that traditional maintenance schedules based on mileage or time intervals are often inefficient. Instead, connected vehicles provide real-time insights that allow for tailored maintenance plans. This shift not only minimizes unnecessary repairs but also ensures that vehicles remain operational for longer periods. With approximately two billion data points collected daily from around four million connected Ford Pro vehicles, the insights generated are invaluable for fleet managers seeking to optimize their operations.

The Importance of Data for Smaller Fleets

While larger fleets have begun to adopt these data-driven insights, smaller fleets—comprising around 10% of Ford Pro’s customer base—have yet to fully embrace the potential of telematics. For smaller operators, the stakes are particularly high; if one van in a two-vehicle fleet is out of commission, it represents a significant loss of revenue. Schep urges smaller fleet managers to leverage these data capabilities to enhance their operational efficiency and minimize downtime.

Transitioning to Electric Vehicles

As the automotive industry shifts towards sustainability, Ford Pro is also at the forefront of helping businesses transition to electric vehicles (EVs). By analyzing usage patterns and operational needs, Ford can provide fleet managers with tailored recommendations on whether to adopt electric models, plug-in hybrids, or continue with traditional diesel engines. Schep acknowledges that while the rollout of electric vans has not met initial projections, the company is committed to supporting customers through this transition.

The decision to switch to electric vehicles is not merely about the upfront costs; it involves a comprehensive evaluation of the total cost of ownership. Factors such as reduced downtime, lower fuel expenses, and decreased maintenance costs play a crucial role in this assessment. For example, businesses engaged in city deliveries with shorter routes may find that electric vans offer significant advantages, while those requiring long-distance travel may need to consider alternative solutions for the time being.

The Future of Commercial Vehicles

Ford Pro’s vision extends beyond just selling vehicles; it aims to provide a holistic solution that enhances productivity for businesses. By focusing on uptime, leveraging data analytics, and facilitating the transition to electric vehicles, Ford is redefining what it means to be a leader in the commercial vehicle sector. As the landscape of transportation continues to evolve, Ford Pro is well-positioned to meet the needs of its customers, ensuring that they can operate efficiently and sustainably in an increasingly competitive market.

In summary, Ford’s commitment to innovation and customer support is reshaping the commercial vehicle industry. By embracing data-driven strategies and prioritizing uptime, the company is not only enhancing its market position but also empowering businesses to thrive in a rapidly changing environment.