Ford Teams Up with Indiana Jones to Promote the Explorer EV in Europe
Ford’s Explorer is a popular SUV in the United States, but it’s not as well-known in Europe. To raise awareness of the all-new, Europe-only Explorer EV, Ford has partnered with one of the most famous explorers of all time – Indiana Jones. The upcoming movie, Indiana Jones and the Dial of Destiny, is one of the most anticipated movies of the summer, and Ford has produced an Explorer EV advert that features all the classic Indiana Jones tropes.
The 60-second advert starts with Dr. Jones’ trademark hat on the floor, followed by a shadow of Indi putting it on projected onto the Explorer’s door. John Williams’ classic score plays in the background as we see shots of Jones’ progress on the map overlaid with footage of the VW ID.4-based Ford driving through market towns, over arid deserts, and along rocky coastal roads in Morocco, Spain, Sicily, and Greece. The advert even includes a scene where the EV swerves to avoid a snake – the one thing the usually fearless archeologist can’t stomach.
However, there’s not much footage or mention of the Explorer’s features except for one neat scene where the EV approaches a manned checkpoint in the Pyrenees. The driver stashes his book of treasure notes in a cubby on the center console and pulls down the 15-inch portrait infotainment screen to cover it.
Ford has not released full technical details or prices yet, but we know that the Explorer EV will come with a choice of 54 kWh and 77 kWh batteries and rear- or all-wheel drive powertrains, just like the ID.4. The Explorer EV will not be available at European Ford dealers until much later in 2023.
Influencer Lexie Alford (aka Lexie Limitless), who holds the record for the youngest person to visit every country in the world, will be undertaking a still-secret challenge in the electric SUV later this year.
Secondary Headers:
Why Ford is Promoting the Explorer EV in Europe with Indiana Jones
Ford’s Explorer EV Advert: A Classic Indiana Jones Adventure
Explorer EV Features: What We Know So Far
Explorer EV Release Date and Availability
Lexie Alford’s Explorer EV Challenge
Why Ford is Promoting the Explorer EV in Europe with Indiana Jones
The Explorer badge might be a household name in the United States, but it’s not as well-known in Europe. To build awareness of the all-new, Europe-only Explorer EV, Ford has partnered with one of the most famous explorers of all time – Indiana Jones. The upcoming movie, Indiana Jones and the Dial of Destiny, is one of the most anticipated movies of the summer, and Ford has produced an Explorer EV advert that features all the classic Indiana Jones tropes.
By associating the Explorer EV with Indiana Jones, Ford hopes to appeal to adventure-seeking Europeans who are looking for a reliable and sustainable SUV that can take them on exciting journeys. The Explorer EV’s off-road capabilities and long-range make it a perfect vehicle for explorers who want to go off the beaten path.
Ford’s Explorer EV Advert: A Classic Indiana Jones Adventure
The 60-second advert starts with Dr. Jones’ trademark hat on the floor, followed by a shadow of Indi putting it on projected onto the Explorer’s door. John Williams’ classic score plays in the background as we see shots of Jones’ progress on the map overlaid with footage of the VW ID.4-based Ford driving through market towns, over arid deserts, and along rocky coastal roads in Morocco, Spain, Sicily, and Greece. The advert even includes a scene where the EV swerves to avoid a snake – the one thing the usually fearless archeologist can’t stomach.
The advert is a classic Indiana Jones adventure that captures the spirit of exploration and adventure that the Explorer EV embodies. By showcasing the Explorer EV’s capabilities in challenging environments, Ford hopes to demonstrate that the EV is a reliable and sustainable SUV that can take adventurers anywhere they want to go.
Explorer EV Features: What We Know So Far
Ford has not released full technical details or prices yet, but we know that the Explorer EV will come with a choice of 54 kWh and 77 kWh batteries and rear- or all-wheel drive powertrains, just like the ID.4. The Explorer EV will have a long-range and off-road capabilities, making it a perfect vehicle for adventurers who want to explore the great outdoors.
The Explorer EV will also come with advanced features such as a 15-inch portrait infotainment screen, which can be used to control the vehicle’s functions and display maps and other information. The vehicle will also have a spacious interior with plenty of room for passengers and cargo.
Explorer EV Release Date and Availability
The Explorer EV will not be available at European Ford dealers until much later in 2023. However, Ford’s partnership with Indiana Jones is designed to build awareness of the vehicle and generate interest among adventure-seeking Europeans.
The Explorer EV is expected to be a popular SUV in Europe, where there is growing demand for sustainable vehicles that can handle challenging terrain. By promoting the vehicle with Indiana Jones, Ford hopes to capture the imagination of Europeans who are looking for a reliable and sustainable SUV that can take them on exciting adventures.
Lexie Alford’s Explorer EV Challenge
Influencer Lexie Alford (aka Lexie Limitless), who holds the record for the youngest person to visit every country in the world, will be undertaking a still-secret challenge in the electric SUV later this year. The challenge is designed to showcase the Explorer EV’s capabilities and demonstrate that it is a reliable and sustainable SUV that can take adventurers anywhere they want to go.
By partnering with Lexie Alford, Ford hopes to appeal to a younger generation of adventurers who are looking for sustainable and reliable vehicles that can take them on exciting journeys. The Explorer EV’s long-range and off-road capabilities make it a perfect vehicle for adventurers who want to explore the great outdoors while minimizing their impact on the environment.
Conclusion
Ford’s partnership with Indiana Jones is designed to build awareness of the all-new, Europe-only Explorer EV and generate interest among adventure-seeking Europeans. The Explorer EV is expected to be a popular SUV in Europe, where there is growing demand for sustainable vehicles that can handle challenging terrain. By promoting the vehicle with Indiana Jones and partnering with influencers like Lexie Alford, Ford hopes to capture the imagination of Europeans who are looking for a reliable and sustainable SUV that can take them on exciting adventures.
