Ford Teases the 2024 F-150: A Mid-Cycle Refresh

Can manufacturers tend to enjoy shrouding their upcoming vehicles in a cloud of ranchland dust or billowing tire smoke – depending on what they’re trying to keep under wraps, of course. Pickup trucks often get the former, which is exactly what was deployed for a brief teaser video for the next F-150 which popped up on Instagram just one day before the entire thing is revealed in Detroit.

These screencaps confirm we’re looking at what most would consider a so-called mid-cycle refresh, with new lights and different grille treatments serving as relatively cost-effective ways to juice interest in an existing model. Beats having to reform yaffles of bodywork and stamp out new fenders, anyway.

Peering through the dust we can easily see the 2024 F-150’s new headlights, units that still possess some of the ‘c-clamp’ styling flourish but whose outside upper corners now dip backward toward the A-pillar. Expect these to be the peepers on upper trims, such as the Platinum shown here. One can tell this is a Platinum thanks to the brightwork billboard spelling out that trim across the leading edge of this truck’s hood.

The grille on this Platinum is slightly different than last year, with something of a horizontal gap bifurcating the space that aligns with design features in the headlamps. The belt buckle Ford logo is still centered, of course, and it would be an interesting exercise to see how much that badge has grown in the last few decades. Hmm. Stay tuned for that.

Around the back it’s not tough to see the tail lamps have been massaged, perhaps incorporating new sensors and the like. This suggests some tools like the nifty payload indicators, which illuminate in the same manner as signal strength bars on a smartphone, could be shuffled to a new area. This author highly doubts they will vanish, such is their innovative usefulness.

We’ll find out tomorrow if there are changes under the hood, though F-150’s powertrain selection is arguably already the broadest in the segment. Ditto for any tailgate innovations to rival the barn doors at Ram or origami units at GM, though we will argue Ford started that particular party with the man step all those years ago.

We’ll surely have all the details after they drop tomorrow.

[Images: Ford Instagram]

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The highly anticipated 2024 Ford F-150 is set to make its debut tomorrow, and Ford has given us a sneak peek with a teaser video on Instagram. From what we can see in the screencaps, it appears that this will be a mid-cycle refresh for the popular pickup truck.

One of the noticeable changes is in the headlights, which still feature the signature ‘c-clamp’ styling but now have a dip in the upper corners towards the A-pillar. These headlights are expected to be featured on the upper trims, such as the Platinum model. Speaking of which, the Platinum trim can be identified by the brightwork billboard spelling out the trim name on the hood.

The grille on the Platinum model also has a slight update, with a horizontal gap that aligns with design features in the headlamps. The iconic Ford logo is still centered, and it will be interesting to see if it has grown in size over the years. More details on that will be revealed tomorrow.

Moving to the back of the truck, it is clear that the tail lamps have been redesigned. It is possible that new sensors and features have been incorporated into these lamps, suggesting that tools like payload indicators could be relocated. These payload indicators are known for their innovative usefulness, so it is unlikely that they will be removed altogether.

While we will have to wait until tomorrow to find out if there are any changes under the hood, the F-150 already offers one of the widest powertrain selections in its segment. It will also be interesting to see if Ford has introduced any tailgate innovations to compete with the barn doors at Ram or the origami units at GM. However, it is worth noting that Ford started the trend with the man step many years ago.

Stay tuned for more details on the 2024 Ford F-150 after its full reveal tomorrow. As an insider, you can subscribe to our newsletter to get the latest news, features, and TTAC takes on all things automotive.