Ford’s 2024 Bronco: Simplifying and Enhancing its Mission

The 2024 Ford Bronco has undergone some changes, including the removal of the entry-level model and a significant increase in price. However, these changes were made to simplify the lineup and improve the overall quality of the Bronco.

The Bronco lineup has expanded since its return in 2021, with a wide range of variants available. These include Base, Big Bend, Black Diamond, Badlands, Outer Banks, Heritage, Everglades, Wildtrak, and Raptor. In addition to these variants, the Badlands model offered different equipment groups and packages, adding to the complexity of the lineup.

To address this complexity and focus on improving the Bronco, Ford listened to customer feedback and reevaluated the lineup and equipment. As a result, they made the decision to drop the Base trim level and increase the base price. While this may seem like a significant jump, it’s important to note that the Base model was only a small part of the lineup.

Despite the removal of the Base trim, there are still notable improvements in other models. For example, the Bronco Big Bend now features a larger 12-inch infotainment display, replacing the previous 8-inch screen. This upgrade comes at no additional cost, as the sticker price remains at $39,130.

In addition to these changes, Ford has introduced the 2024 Bronco Sport Free Wheeling Edition, which has been met with strong demand. This special edition pays homage to the original Free Wheeling package from the 1970s and features retro-inspired graphics, a silver grille, and black wheels with red accents. The interior continues the colorful theme with red flourishes and “sunset-colored” seat inserts.

Overall, while the removal of the Base trim may have caused prices to increase, it was a necessary step to simplify the lineup and focus on improving the Bronco. With customer feedback in mind, Ford made these changes to ensure that the Bronco continues to meet the needs and preferences of its customers.

In conclusion, the 2024 Ford Bronco has undergone changes to simplify the lineup and improve the overall quality of the vehicle. The removal of the Base trim and the subsequent increase in price may have raised some eyebrows, but it was done with the goal of making the Bronco better. With improvements in other models and the introduction of the Free Wheeling Edition, Ford is committed to providing customers with a range of options that cater to their preferences and desires.

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