Ford Adjusts Strategy to Include Hybrids Amidst Uncertain EV Demand

Ford’s Shift in Strategy

Ford recently announced a change in its electrification strategy for Europe, moving away from its previous plan to go all-electric by 2030. Marin Gjaja, Ford’s chief operating officer of the Model E electrification division, cited wavering customer adoption of electric vehicles as the primary reason for this shift.

Hybrid Focus

Due to the uncertainty surrounding EV demand and legislation, Ford will continue to offer a range of hybrid vehicles alongside its electric lineup. The company currently offers hybrid powertrains in models such as the Puma, Focus, and Kuga.

Future Plans

While Ford will introduce more electric vehicles like the new Capri, it also plans to maintain a flexible powertrain offering. A new ‘multi-energy’ platform is in development for European cars to ensure Ford remains competitive in the mainstream market.

Investment and Production

Production of the first model on the new platform is set to begin in 2027, with projected volumes of up to 300,000 units per year. Ford has delayed investment in its Valencia plant and made workforce reductions, but plans to reinstate some roles in line with increased output from 2027.

Looking Ahead

Despite the challenges and uncertainties in the market, Ford remains committed to electrification. Gjaja expressed confidence in a future with a highly electrified fleet, but noted that the timeline for complete electrification is still unclear.