The Future of Cupra and Seat: A Clear Path Forward

Since its independence in 2018, Cupra has seen a significant rise in sales, while Seat has faced uncertainties. However, recent developments have shed light on the future of both brands.

### Seat’s Meltdown at the Munich Motor Show
At the Munich motor show last September, Seat chairman Thomas Schäfer sparked confusion when he suggested that the future of Seat lies with Cupra. This statement raised questions about Seat’s role in the evolving automotive landscape.

### Clarifying the Situation
In a recent interview with Seat and Cupra CEO Wayne Griffiths, the confusion surrounding Seat’s future was finally addressed. Griffiths made it clear that while there are no new Seat models in development, Cupra will continue to thrive as a profitable brand. Seat’s time will come when electric cars can be sold profitably at a lower price point.

### A Bright Future for Cupra
Despite initial skepticism, Cupra has emerged as a distinct and desirable brand within the Seat group. With plans to expand into North America by the end of the decade, Cupra is poised for success in the global market.

### Conclusion
As Cupra continues to grow and innovate, Seat remains a vital part of the Seat group. The recent investments from the Volkswagen Group have positioned both brands for success in the competitive automotive industry. With a clear vision for the future, Cupra and Seat are ready to make their mark on the world stage.