Genesis to Introduce Hybrid Models Amid Rising Demand

As the focus shifts towards hybrids in the electrification game, Genesis is gearing up to meet the increasing customer demand by adding hybrids to its lineup of ICE and EV models.

Hybrids as an In-Between Step

While Hyundai Group had initially planned for all new Genesis models from 2025 to be fully electric, recent reports suggest a shift towards hybrids as an interim solution before making the complete EV switch.

Potential Candidates for Hybrid Technology

Genesis currently offers fully electric models like the GV60, Electrified GV70, and Electrified G80. However, with only the GV60 riding on an EV-dedicated platform, other models like the G70, GV70, G80, GV80, and GV80 Coupe could potentially adopt hybrid technology.

Technical Expertise for Hybrid Models

While Genesis has not yet introduced a hybrid model, parent company Hyundai Group possesses the necessary technical expertise. Reports suggest that upcoming Genesis models could feature electrified 2.5-liter engines, offering improved fuel efficiency compared to traditional ICE models.

Customer Preference for Hybrids

Recent sales figures indicate that Genesis buyers are not fully ready to embrace fully electric vehicles, with a preference for hybrids. The shift towards hybrids is evident in the overall sales of Hyundai Group, where the hybrid share has increased while the EV share has slightly decreased.

Future Outlook

With the potential introduction of hybrid models in the Genesis lineup, the brand aims to cater to evolving customer preferences and strike a balance between ICE and EV offerings.