GM’s Mark Reuss Promises ICE Investment During EV Transition
Investing in Combustion Technology
General Motors (GM) will continue to invest in combustion technology over the next few years as the company, and the auto industry as a whole, makes the gradual transition to electric power. GM’s president, Mark Reuss, emphasized the importance of continually investing in ICE (Internal Combustion Engine) during the transition period.
Flexibility in Manufacturing
GM has implemented a flexible production strategy that allows it to adapt to shifts in consumer demand between ICE and EV. The automaker has dedicated plants for both types of vehicles, as well as plants that can handle both. This flexibility helps protect GM from changes in customer demand and allows for a smoother transition to electric power.
Challenges in the EV Market
While GM remains committed to its electric vehicle (EV) lineup, the company has faced challenges in the EV market. The launch of the Chevrolet Silverado EV and GMC Sierra EV trucks was delayed due to the slower-than-expected growth of the electric market. CEO Mary Barra acknowledged that GM won’t meet its target of building 1 million EVs by the end of 2025 due to a slowdown in demand for electric vehicles.
Staying Agile
Despite the challenges, Reuss expressed optimism about the future of the EV market. He acknowledged that the infrastructure for electric vehicles is not developing as quickly as desired but emphasized that it is still growing. GM recognizes the need to stay agile and adapt to the evolving EV market.
Replacing the Bolt EV
Although GM has temporarily paused the production of its electric trucks, the company remains committed to replacing the affordable Bolt EV. The new version, set to launch in 2025, will be built on GM’s more modern Ultium platform. Production will move from Orion Assembly in Michigan to the automaker’s production site in Kansas.
GM’s investment in combustion technology during the transition to electric power demonstrates its commitment to meeting customer demand and ensuring a smooth shift to EVs. Despite the challenges in the EV market, GM remains optimistic about the future of electric vehicles and is dedicated to expanding its EV lineup.
