Gordon Murray Group CEO Phil Lee Discusses Shift to ICE Focus and Challenges of Electrification
The Gordon Murray Group, founded by renowned Formula 1 designer Gordon Murray, has undergone a significant transformation in recent years. While the company previously focused on various projects including production, electrification, and affordable transportation for emerging economies, it has now shifted its focus solely to the production of high-end supercars priced at over a million pounds.
In order to fund the production and further development of its V12-powered T50 supercar and the upcoming T33, the Gordon Murray Group sold its EV-focused division, Gordon Murray Technologies (GMT), to an investment agency backed by the Abu Dhabi government. Despite the success of its current lineup, CEO Phil Lee faces the challenge of navigating the shift to electrification in a niche market with limited demand for electric vehicles.
Production Progress and Company Structure
According to Lee, the Gordon Murray Group is currently a quarter of the way through the production of the 100 T50 supercars, with completion expected by the end of the year. The track version, T50S, will enter production in early 2023, followed by the T33 in 2026. The company has recently opened a new facility in Windlesham, Surrey, to support production.
The Gordon Murray Group is now structured into two main divisions: Gordon Murray Automotive, responsible for building the supercars, and Gordon Murray Advanced Engineering, focused on development and engineering exclusively for Gordon Murray products. The group has also restructured Gordon Murray Technologies and Gordon Murray Design to specialize in electrical architectures, chassis systems, and battery technologies.
Selling Gordon Murray Technologies and Focus on Supercars
The decision to sell Gordon Murray Technologies was driven by the group’s contract to develop electric vehicles in the Middle East. Lee explains that the contract quickly became a major focus, prompting the group to transfer the technology side to ForSeven, led by former JLR engineer Nick Collins. This allowed the Gordon Murray Group to maintain its focus on supercars and retain control over its own destiny.
The Demand for V12 Supercars and the Future of Electrification
Lee expresses confidence in the demand for V12 supercars, citing the sold-out status of the T50 until 2028 as proof. He believes there may not be a significant market for electric supercars compared to the emotional appeal of V12 engines. However, he acknowledges the need to adapt to changing regulations and suggests that hybridization may be the next step for the Gordon Murray Group, while striving to preserve the V12 as long as possible.
Government Support and Future Growth
Lee emphasizes the importance of government support in creating an environment conducive to business growth. He believes that governments should focus on facilitating the growth of high-end R&D programs and creating skilled workforces to encourage investment in niche, high-value products. Lee also highlights the need for consistent regulations and stability to foster innovation and attract investment.
Future Plans and Funding
The Gordon Murray Group aims to continue its growth and become fully funded in-house within the next three to five years. While the sale of Gordon Murray Technologies has contributed to the group’s liquidity, funding also comes from shareholders, banks, and internal sources. Lee acknowledges the challenges of the first vehicle production but remains optimistic about the steady growth of the company in the coming years.
The Future of the T33
The Gordon Murray Group has already launched two variants of the T33, including a coupe version and a spider version. The third version is set to be launched next year, offering even more exclusivity. Lee envisions the T33 as a road-going vehicle with enhanced exclusivity to cater to the desires of discerning customers.
