Great Wall’s Souo brand unveils a unique touring bike with an eight-cylinder flat engine

Great Wall’s motorcycle sub-brand, Souo, has introduced a groundbreaking touring bike equipped with a horizontally-opposed eight-cylinder engine. This innovative move aims to capture the attention of motorcycle enthusiasts and industry experts alike.

A Passion Project by Great Wall’s Chairman

The touring bike project, spearheaded by Great Wall’s chairman, Wei Jianjun, is a testament to the company’s commitment to pushing boundaries and exploring new possibilities in the motorcycle market. The unveiling of this flagship luxury touring bike at the Beijing International Motorcycle Exhibition marks a significant milestone for the brand.

Innovative Engine Design

The 2.0-liter flat-eight engine powering the Souo touring bike is a first of its kind in the world. While specific power figures have not been disclosed yet, the engine’s configuration offers advantages such as a low center of gravity, enhanced stability, and ease of maneuverability. Coupled with an eight-speed dual-clutch transmission, this bike promises a luxurious and exhilarating riding experience.

Luxurious Features

Apart from its groundbreaking engine, the Souo touring bike boasts a range of premium features including a heated seat, automatic windshield adjustment, blind spot monitoring, and a cutting-edge 12.3-inch touchscreen with voice control and over-the-air update support. These elements elevate the overall riding experience and cater to the demands of discerning riders.

Strategic Brand Positioning

Despite being produced in a country with restrictions on motorcycle usage, the Souo touring bike represents Great Wall’s bold foray into the high-end motorcycle segment. By showcasing advanced technology and engineering prowess, the brand aims to establish itself as a formidable player in the market and attract customers seeking innovation and luxury.

Conclusion

With its unconventional design, powerful engine, and luxurious amenities, the Souo touring bike stands out as a symbol of Great Wall’s ambition and vision for the future of motorcycling. By combining cutting-edge technology with a passion for innovation, the brand is poised to make a lasting impression on motorcycle enthusiasts worldwide.