The Rise of Honda Sales in the U.S.

Overview

Honda executives in the U.S. are celebrating a significant increase in brand sales, with a 12.3% rise in the first half of 2024. This growth is primarily driven by the surge in demand for Honda’s truck and SUV models, despite some models experiencing declines.

Sales Performance

• Sales of the Honda Civic, CR-V, and HR-V have all seen substantial increases this year.
• However, Honda experienced a 31.6% decrease in Passport sales compared to the previous year.
• The CR-V stands out as the best-selling model for the Japanese brand.

Key Highlights

In the first six months of 2024, Honda sold 626,266 vehicles in the U.S., excluding Acura sales, marking a 12.3% increase from the same period in 2023. Despite a slight slowdown in June, sales remained strong with 102,385 vehicles sold, a 4.1% increase from June 2023.

Model Performance

The Honda Civic saw a 38.1% increase in sales, with 129,788 units sold in the first half of the year. The CR-V emerged as the top-selling model with a 19.9% jump to 196,204 units. Additionally, the HR-V and Pilot also experienced significant sales growth of 41.5% and 18.8%, respectively.

Challenges Faced

Despite overall positive results, models like the Honda Accord and Passport witnessed sales declines this year. The Accord, previously the second-best selling model, saw a 19.2% drop in sales due to factors like reconfiguration at the manufacturing plant.

Future Outlook

Honda remains optimistic about its future sales performance, especially with upcoming models like the all-electric Honda Prologue and Acura ZDX. The brand’s strategy of offering a mix of fuel-efficient petrol, hybrid-electric, and EV models aims to meet diverse customer needs.