Chinese Luxury Brand Hongqi Set to Launch in the UK in 2026

Introduction

Hongqi, the renowned Chinese car brand known for producing vehicles for the president of China, is gearing up to enter the UK market in 2026 with a focus on electric models. Owned by Chinese manufacturing group First Automobile Works (FAW), Hongqi has a long history of offering luxury and premium executive cars and SUVs.

Expansion into Europe

In 2018, Hongqi began its overseas expansion and currently offers electric vehicles in Denmark, Sweden, and Norway. The brand is now eyeing a significant presence in Europe, particularly targeting high-end and luxury vehicle markets. At the 2024 Goodwood Festival of Speed, Hongqi showcased its ambitious plans for European expansion.

New Electric Models

As part of its European expansion, Hongqi will introduce two new electric models, the EH7 saloon and EHS7 SUV. These models feature distinct styling aimed at attracting a younger audience. The EH7 and EHS7 are equipped with powerful dual-motor powertrains offering impressive performance.

Market Positioning

Hongqi’s design chief, Giles Taylor, formerly of Rolls-Royce, envisions the EH7 and EHS7 as premium offerings comparable to the BMW 5 Series. The brand plans to offer bespoke customization options to cater to European customers’ preferences for personalized luxury vehicles.

Future Plans

Looking ahead, Hongqi aims to launch 12 new products in overseas markets over the next five years. While initially focusing on electric models, the brand may introduce hybrid vehicles in response to market demands. The iconic Golden Sunflower limousine could also make its way to Europe with hybrid powertrains in the future.

Conclusion

With its rich heritage and commitment to innovation, Hongqi is poised to make a mark in the UK market with its luxurious electric vehicles. Stay tuned for more updates on Hongqi’s official launch date and offerings in 2026.