**Hyundai Explores Adding New Features to Older Cars Through Software Upgrades**

**Hyundai’s Innovative Approach**

Hyundai is contemplating the idea of enhancing older car models by introducing new features through software upgrades. This move comes after the integration of its Mocean car subscription service with the Bluelink connected services system.

**A Step Towards Digital Transformation**

In a bid to revolutionize the automotive industry, Hyundai has established the Hyundai Connected Mobility division. This division aims to introduce cutting-edge digital services such as features-on-demand, in-car payments, and Vehicle-to-Everything (V2X) applications.

**Subscription Services in Focus**

Drawing inspiration from carmakers like BMW, Hyundai is considering offering certain features through a subscription service. The company’s Connected Mobility division head, Marcus Welz, envisions a future where customers can access a range of services tailored to their needs.

**Flexible Subscription Plans**

Hyundai plans to offer a Lite version of Bluelink for free for the first 10 years in new models. For those seeking more comprehensive services, a Plus version will be available for a monthly fee. Additionally, a Pro plan with advanced features like in-car payments will be offered at a premium.

**Innovative Software Upgrades**

Unlike BMW’s controversial heated seat subscription model, Hyundai aims to bring new features to older cars through software updates. Welz emphasized the potential of leveraging existing hardware to introduce advancements in components like EV batteries, motors, cameras, and sensors.

**The Future of Automotive Technology**

Hyundai’s focus on software-driven innovation signals a shift towards a more customer-centric approach in the automotive industry. By offering feature upgrades and subscription services, the company aims to enhance the driving experience for its customers while staying ahead of technological advancements.