Heading 1: Hyundai Motor Group’s Connected Car Services Reach 10 Million Global Subscribers
Hyundai Motor Group has announced that its connected car services have reached a milestone of 10 million global subscribers. The conglomerate’s connected car services, known as Hyundai Bluelink, Kia Connect, and Genesis Connected Services, offer a range of features such as real-time navigation, remote vehicle control, over-the-air updates, in-car payments, and audio/video streaming. The first connected car services were launched in Korea in 2003, before expanding to overseas markets such as the US in 2011.
Heading 2: Growth of Hyundai Motor Group’s Connected Car Services
It took Hyundai until May 2018 to reach its first 1 million subscribers, but the company has since experienced rapid growth. It hit 5 million subscribers in August 2021, 8 million in October 2022, and now has 10 million subscribers as of June 2022. The company aims to reach 20 million global subscribers by the end of 2026 and is considering expanding its connected car services to markets in South East Asia.
Heading 3: Features of Hyundai Motor Group’s Connected Car Services
Hyundai Bluelink, Kia Connect, and Genesis Connected Services offer a range of features that enhance the driving experience for customers. Real-time navigation provides up-to-date information on traffic, weather, and points of interest. Remote vehicle control allows customers to start their car, lock or unlock doors, and adjust climate control settings from their smartphone. Over-the-air updates keep the car’s software up-to-date without the need for a visit to the dealership. In-car payments allow customers to pay for fuel or parking without leaving their car. Audio/video streaming provides entertainment options for passengers.
Heading 4: Hyundai Motor Group’s Plans for Software-Defined Vehicles
Hyundai Motor Group has ambitious plans for software-defined vehicle (SDV) systems and will soon make OTA software updates available on all of its future models. The company aims to integrate vehicle controllers into the four domains of electronics and convenience, driving performance, infotainment, and advanced driver assistance systems. In April, the company signed a multilateral Memorandum of Understanding with 17 auto-industry companies for its SDV plans. The consortium will also develop technology that can verify algorithms through virtual simulation to shorten development time.
Heading 5: Benefits of Software-Defined Vehicles
The transition to SDV systems offers several benefits for customers. OTA software updates keep the car’s software up-to-date without the need for a visit to the dealership. Integration of vehicle controllers into multiple domains allows for a more seamless driving experience. The development of technology that can verify algorithms through virtual simulation shortens development time, which could lead to faster innovation and improved safety features.
Heading 6: Personalized Mobility Services
Hyundai Motor Group aims to expand its ecosystem to provide more personalized mobility services for its customers. The company’s vice president of the Infotainment Development Center, Hae-Young Kwon, said, “Our goal is to accelerate the transition to the SDV era by focusing on software technologies that seamlessly connect all journeys.” Personalized mobility services could include features such as tailored route recommendations, customized entertainment options, and personalized climate control settings.
Heading 7: Conclusion
Hyundai Motor Group’s connected car services have reached an impressive milestone of 10 million global subscribers. The company’s plans for software-defined vehicles offer several benefits for customers, including OTA software updates and a more seamless driving experience. The development of technology that can verify algorithms through virtual simulation could lead to faster innovation and improved safety features. Hyundai’s focus on personalized mobility services shows the company’s commitment to enhancing the driving experience for its customers.