Hyundai Showcases Striking Art Cars in Paris to Support Busan’s 2030 World Expo Bid

Hyundai, the South Korean car manufacturer, has launched a campaign in support of Busan’s bid to host the 2030 World Expo. As part of this campaign, Hyundai has created 10 art cars that are currently being showcased in Paris, France.

The art cars, including a Hyundai Ioniq 5 and a Kia EV6, will be displayed near iconic landmarks such as the Eiffel Tower and the Louvre Museum. Each car is wrapped in a colorful graffiti design featuring famous imagery from Busan, including ocean waves, the Gwangan Bridge, seagulls, and a slogan that reads “Busan is Ready.” These art cars were created in collaboration with Korean graffiti artist Jay Flow.

Hyundai believes that displaying these art cars in Paris will help spread the message of Busan’s bid to host the 2030 World Expo to officials from BIE member countries and tourists from around the world. The theme for Busan’s bid is “Transforming Our World, Navigating Toward a Better Future.”

This is not the first time Hyundai has shown its support for Busan’s bid. Last year, the company wrapped several vehicles with the Busan World Expo logo during the 172nd General Assembly of the BIE in Paris and the Davos Forum in Switzerland. Hyundai has also displayed art cars in cities like New York, New Delhi, and Jakarta over the past year.

The art cars serve as a unique and eye-catching way to promote Busan’s bid for the World Expo. By showcasing these vibrant and creative designs in prominent locations, Hyundai hopes to generate interest and support for Busan’s vision of hosting the 2030 World Expo.

In addition to promoting Busan’s bid, the art cars also highlight Hyundai’s commitment to innovation and creativity. By collaborating with a talented graffiti artist like Jay Flow, Hyundai showcases the intersection of art and technology. The art cars not only serve as a canvas for artistic expression but also demonstrate Hyundai’s dedication to pushing boundaries and thinking outside the box.

The Hyundai Ioniq 5 and Kia EV6 featured in the art cars are both electric vehicles, further emphasizing Hyundai’s commitment to sustainability and a greener future. These vehicles represent the latest advancements in electric vehicle technology and showcase Hyundai’s efforts to create eco-friendly transportation solutions.

The art cars have already garnered attention and praise for their striking designs. Their presence near iconic landmarks in Paris ensures that they will be seen by a wide audience, including tourists and locals alike. The colorful and vibrant designs are sure to capture the attention of passersby and spark curiosity about Busan’s bid for the World Expo.

As the campaign continues, Hyundai plans to showcase the art cars at the Busan Expo Symposium and a K-Pop concert in Paris from October 9-15. The art cars will be provided to the Korean delegation attending the event, further promoting Busan’s bid and generating excitement among attendees.

Overall, Hyundai’s campaign to support Busan’s bid for the 2030 World Expo is a testament to the company’s commitment to innovation, creativity, and sustainability. The art cars serve as powerful symbols of Busan’s vision for the future and highlight Hyundai’s role as a leader in the automotive industry.

By combining art, technology, and sustainability, Hyundai is not only supporting Busan’s bid but also showcasing its own values and aspirations. As the art cars continue to make their way around the world, they will undoubtedly leave a lasting impression and generate support for Busan’s ambitious goal of hosting the 2030 World Expo.