Introducing Arcane Works: Ineos’ New SVO-Style Personalisation Division

At the upcoming Goodwood Festival of Speed in July, Ineos will unveil its latest venture – Arcane Works. This new division will offer exclusive versions of the Grenadier 4×4, allowing customers to customize their vehicles with unique technologies and finishes.

Unleash Your Creativity with Arcane Works

Arcane Works will provide limited editions of the Grenadier, giving customers the opportunity to personalize their vehicles with special paintwork and interior upholstery. Each Arcane car will serve as a ‘testbed’ for upcoming technologies, materials, and upgrades to the BMW-sourced engines.

Unique, Rare, and Unforgettable

While the cost and production numbers of these bespoke vehicles are yet to be revealed, Ineos promises that each car will be so unique that spotting one in the wild will be a rare occurrence. The first of these exclusive vehicles will be showcased at the Goodwood Festival of Speed.

Competition in the Personalization Market

With the launch of Arcane Works, Ineos joins the ranks of luxury brands like Land Rover’s Special Vehicle Operations and Bentley’s Mulliner. Bentley’s Mulliner division has seen significant success, with a substantial increase in profits last year attributed to the popularity of bespoke cars. In fact, around 70% of all Bentleys sold last year underwent some form of personalization.

Get Ready to Elevate Your Driving Experience

Stay tuned for more updates on Arcane Works and the exciting possibilities it offers for customizing your Grenadier 4×4. Let your imagination run wild and create a vehicle that truly reflects your unique style and preferences.