Heading 1: Infiniti Revamps Retail Setup and Logo

Infiniti, the luxury vehicle division of Japanese automaker Nissan, has been struggling with sales numbers in recent years. However, the company is not giving up on its brand just yet. In an effort to revive interest and boost revenue, Infiniti has announced a new retail setup and a fresh logo.

Heading 2: Minimalist Dealership Structure

Infiniti’s new dealership structure draws influences from classic Japanese design philosophies. The new setup is minimalist, using light and shadow to create a sense of space. The showroom looks more like an art gallery than a traditional car dealership.

The new retail setup is designed to provide a more personalized experience for customers. Infiniti is focusing on creating a comfortable and welcoming environment that encourages customers to spend more time in the showroom. The new design also allows for more flexibility in showcasing vehicles and features.

Heading 3: A Fresh Logo

Infiniti’s new logo is the fourth iteration of the brand’s logo. The new design features updated lettering with updated spacing for a more modern look. While there are differences between the new logo and previous versions, they are subtle. The font is less bold, and the “infinite road” shape now has a small space between the interior points.

Infiniti’s new logo is designed to be more versatile and adaptable. The company wanted a logo that could be used across different platforms and mediums, from digital to print. The new logo is also designed to be more recognizable and memorable.

Heading 4: Multisensory Design Architecture

Infiniti has also announced a new multisensory design architecture that will include scent and sound elements in vehicles. The company has developed a new scent inspired by a Japanese forest, which will be used in its vehicles. In addition, Infiniti is revising its in-vehicle sounds with notes from the human voice and locations in Japan.

The new multisensory design architecture is designed to create a more immersive and engaging experience for drivers and passengers. Infiniti believes that the use of scent and sound will help to create a stronger emotional connection between drivers and their vehicles.

Heading 5: The Future of Infiniti

Infiniti’s new retail setup, logo, and multisensory design architecture are all part of the company’s efforts to revitalize its brand. The company is hoping that these changes will help to generate more interest in its vehicles and boost revenue.

Infiniti is also investing in new technologies, such as electric and hybrid powertrains. The company plans to launch its first fully electric vehicle in 2021. Infiniti is also working on developing autonomous driving technologies, which it plans to introduce in the coming years.

Heading 6: Conclusion

Infiniti’s recent updates show that the company is committed to its brand and is willing to make changes to stay relevant in a competitive market. The new retail setup, logo, and multisensory design architecture are all designed to create a more personalized and engaging experience for customers.

Infiniti’s investment in new technologies, such as electric and autonomous driving, shows that the company is looking towards the future. While the road ahead may be bumpy, Infiniti is determined to stay the course and continue to innovate.