The Legendary Michael Schumacher and Omega’s “MK40” Triple Date Automatic Speedmaster Campaign

Considered by many as the greatest driver in Formula 1 history, Michael Schumacher played a pivotal role in Omega’s iconic “MK40” triple date automatic Speedmaster campaign. As a result, the reference 3520.53, also known as “The Schumacher,” gained immense popularity. It is believed that this watch was gifted to Schumacher by Omega in 1996 as a token of appreciation for his contribution to the ad campaign.

To learn more about this fascinating collaboration between Michael Schumacher and Omega, click here.