Jaguar I-Pace to be Retired by 2025 Alongside Other Models

Jaguar has announced that the Jaguar I-Pace, their first all-electric vehicle, will be taken off sale before the brand’s relaunch in 2025. This decision comes as a surprise, as the previous CEO had suggested that the I-Pace would remain on sale alongside Jaguar’s new electric cars. However, the current CEO, Adrian Mardell, wants a fresh start for the brand and believes that retiring the I-Pace is necessary.

The exact end date for the I-Pace and other Jaguar models has yet to be determined. The company is waiting to see when they can commit to a launch date for their new range of models. Jaguar plans to reveal its first new-era car in late 2024 and launch it in 2025, built on the firm’s bespoke JEA electric architecture. Mardell stated that they don’t want the product to be out of the market for too long, especially the electrified I-Pace. They are currently waiting for more confidence in JEA, which is expected to be ready in the first half of 2025.

The I-Pace has been a significant model for Jaguar, mainly sold in the UK and mainland Europe to help the company meet emissions targets. It has also played a crucial role in steering the development of Jaguar’s other electric vehicles. Mardell stated that they have learned a lot from the I-Pace program and now understand how to develop electric vehicles effectively.

Looking ahead to the future Jaguar line-up, Mardell revealed that the volume aspiration for the reborn range will be 4000 cars per month. This is a significant decrease compared to just over 5000 sales per month in the first quarter of the current financial year. Jaguar volumes have historically been much higher, but due to the global chip shortage, JLR has prioritized production of more profitable models such as the Range Rover, Range Rover Sport, and Land Rover Defender.

While JLR’s largest models are built on a modular MLA architecture, which will soon include a Range Rover EV in 2024, Jaguar needs its own bespoke architecture called JEA. This will allow for “exuberant” proportions, particularly a longer wheelbase. Mardell explained that the wheelbase on these vehicles and this architecture will be longer, allowing for beautiful flows in the vehicle’s design.

As for more precise details about the upcoming models, Mardell only mentioned that the design language on them is “just gorgeous.” With less than two years until the scheduled launch, Jaguar enthusiasts can expect stunning designs and innovative features from the new range of electric vehicles.

In conclusion, Jaguar has made the decision to retire the Jaguar I-Pace before their relaunch in 2025. This move signifies a fresh start for the brand and a commitment to developing a new range of electric vehicles built on their bespoke JEA electric architecture. While the exact end date for the I-Pace and other models is yet to be determined, Jaguar aims to reveal their first new-era car in late 2024. With a volume aspiration of 4000 cars per month, Jaguar is focused on creating a successful and profitable future for the brand. Exciting times lie ahead for Jaguar enthusiasts as they anticipate the launch of these new electric vehicles with gorgeous design language and exuberant proportions.