Jaguar Land Rover Considering Chery’s Platforms for Future Electric Vehicles

Reports suggest that Jaguar Land Rover is exploring the possibility of using Chery’s platforms for upcoming electric vehicles, marking a significant step in the British brand’s transition to electrification.

Partnership with Chery

JLR and Chery have had a successful joint venture in China since 2012, producing popular models like the Range Rover Evoque and Land Rover Discovery Sport. Now, they are looking to expand their collaboration to include electric platforms from Chery’s Exeed brand.

Utilizing Exeed’s Technology

By leveraging Chery’s hybrid and battery-electric platforms, Jaguar Land Rover aims to accelerate the development and launch of future electric vehicles. This move aligns with JLR’s goal of becoming an all-electric brand by 2030.

Potential Launch Date

Sources suggest that Jaguar could unveil its first electric model based on Exeed’s platform in the second half of 2024. While a formal agreement between the two companies has not been confirmed, Chery’s chairman has hinted at interest from European luxury brands in using their platforms.

Global Expansion

It remains unclear whether the future JLR models utilizing Chery’s platforms will be available outside of China or if they will be limited to the local market. However, this potential partnership reflects a growing trend of collaboration between European and Chinese automakers in the electric vehicle space.