Kia Celebrates 80 Years with Electric Revival of Iconic Pride Hatchback

Kia’s Electric Pride: A Nostalgic Leap into the Future

Kia has made a significant statement with the unveiling of the Pride EV, a modern electric iteration of the very first car it sold in the UK. This innovative restomod not only celebrates the company’s 80th anniversary but also showcases Kia’s commitment to sustainability and technological advancement.

Reviving a Classic Model with Electric Power

The Pride EV is based on a 1996 Pride LX, meticulously converted to electric power by the Oxfordshire-based firm Electrogenic. This transformation is not just a simple engine swap; it represents a thoughtful blend of nostalgia and modernity. The original 60bhp 1.3-litre petrol engine has been replaced with a more powerful 107bhp electric motor, which retains the original five-speed manual gearbox. This decision emphasizes Kia’s aim for maximum driver engagement, appealing to enthusiasts who appreciate the tactile experience of manual driving.

Performance Metrics and Driving Experience

Kia UK anticipates that the Pride EV will achieve a 0-62mph sprint in approximately 8.0 seconds, a remarkable feat for a vehicle rooted in the 1990s. The performance metrics will be independently verified later this year, adding an extra layer of credibility to Kia’s claims. The car’s weight has increased slightly from 850kg to 870kg due to the electric conversion, but the boost in power offsets this additional heft, ensuring a spirited driving experience.

Battery Capacity and Charging Infrastructure

The Pride EV is equipped with two 10kWh battery packs, offering a combined capacity of 20kWh. This setup provides an estimated range of around 120 miles per charge, particularly in Eco driving mode. However, drivers should be aware that engaging Sport mode will naturally reduce this range. The vehicle can be charged at up to 3.3kW via a Type 2 connector, taking approximately six hours to go from 0% to 100%. This charging capability aligns with the growing infrastructure for electric vehicles, making it a practical choice for urban and suburban drivers alike.

Aesthetic Appeal and Interior Design

Visually, the Pride EV remains true to its roots, featuring the original 12-inch steel wheels and plastic bumpers. The car has been resprayed from its original Kingfisher Blue to a sophisticated White Pearl finish, reminiscent of Kia’s contemporary electric models like the EV6 and Niro EV. The upgraded headlights enhance its aesthetic appeal while maintaining the classic look that fans of the original model will appreciate.

Inside, the Pride EV retains its original instrumentation, with a clever adaptation of the fuel level dial to indicate the battery’s state of charge. The interior is trimmed in grey cloth with lime-green piping, a nod to the vibrant color scheme of Kia’s flagship EV6 GT. This attention to detail ensures that the Pride EV is not only a functional vehicle but also a stylish homage to Kia’s heritage.

Celebrating 80 Years of Innovation

The Pride EV is more than just a car; it is a celebration of Kia’s rich history, which began in 1944 as a bicycle component manufacturer. The company transitioned into automobile production in 1974 and made its UK debut in 1991. By reviving the Pride in an electric format, Kia not only honors its past but also sets a course for a sustainable future.

Conclusion: A Testament to Kia’s Evolution

The Pride EV stands as a testament to Kia’s evolution from a humble bicycle manufacturer to a forward-thinking automotive leader. By embracing electric technology while honoring its heritage, Kia is paving the way for a new generation of drivers who value both performance and sustainability. As the automotive industry continues to shift towards electrification, the Pride EV serves as a reminder that innovation can coexist with nostalgia, creating a compelling narrative for both new and longtime fans of the brand.

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