Lamborghini Urus SE: A Powerful and Luxurious SUV

Lamborghini Unveils the Urus SU PHEV in the UK

Lamborghini recently showcased the Urus SU PHEV in the UK, just a few weeks after its global debut in Shanghai. This new plug-in version is the most powerful Urus yet, boasting a 789 hp twin-turbo V8 engine and an impressive 37-mile electric range.

Future Plans for the Urus

While an all-new Urus is set to launch in 2029 with an EV option, the brand’s Chief Technical Officer assures that the Urus will maintain its current market position. Despite facing competition from luxury SUVs like the Rolls-Royce Cullinan and Ferrari Purosangue, Lamborghini remains confident in the Urus’s appeal.

Lamborghini Embraces Competition

Rouven Mohr, Lamborghini’s Chief Technical Officer, welcomes the influx of rivals in the luxury SUV segment. He believes that there is room for multiple brands to thrive in the growing market. Mohr emphasizes the importance of a brand finding its unique position rather than chasing after competitors.

Looking Towards the Future

Mohr acknowledges the rise of Chinese automakers and their potential impact on the industry. While Chinese brands may pose a threat to Western manufacturers, Mohr believes that Lamborghini should not underestimate their capabilities. He notes that while Chinese firms excel in development speed, their technology is not significantly superior to Western counterparts.

The Impressive Urus SE

The Lamborghini Urus SE, with its powerful engine and electric capabilities, stands out in the luxury SUV market. Sold-out until 2025, the Urus S and Performante models make way for the plug-in SE variant. With enhanced power output and electric range, the Urus SE offers a compelling alternative to competitors like the Ferrari Purosangue.

Overall, Lamborghini remains committed to innovation and excellence in the luxury SUV segment, setting itself apart through performance, design, and technological advancements.