Heading: Lancia Pu+Ra HPE Concept: A Manifesto for the Brand’s Future

Lancia has been a prominent name in the automobile industry since its inception in 1906. The Italian carmaker has produced some iconic models over the years, including the Stratos, Beta, Flaminia, and Aurelia. However, the brand has been struggling in recent years, with only one model in its lineup, the Ypsilon. But Lancia is now looking to make a comeback with the Pu+Ra HPE Concept, which serves as a manifesto for the brand’s future.

The Pu+Ra HPE Concept was unveiled on April 15, showcasing Lancia’s new design language for the next decade. The electric two-door sportscar won’t lead to a production model, but it previews the design, innovation, and technology of Lancia’s future models, including the Ypsilon, Aurellia, and Delta.

Heading: Exterior Design References Lancia Classics

The Pu+Ra HPE Concept’s exterior design references Lancia classics such as the Stratos, Beta, Flaminia, and Aurelia. The sportscar has a futuristic look with sharp lines and a low-slung profile. The front features Lancia’s new illuminated grille and lighting signature, which will find their way into production models.

Heading: Futuristic Interior Created in Collaboration with Cassina

The Pu+Ra HPE Concept’s interior was created in collaboration with Italian furniture maker Cassina. The futuristic cabin is inspired by Italian living rooms and features sustainable materials such as recycled leather and wood. The S.A.L.A. (Sound Air Light Augmentation) user interface is also introduced in the concept, which will be used in production models.

Heading: European Tour to Showcase Pu+Ra HPE Concept

The Pu+Ra HPE Concept will soon embark on a European tour, visiting the six countries that will play an integral role in Lancia’s relaunch process. The tour will allow Lancia fans to see the concept in the flesh and get a glimpse of the brand’s future models.

Heading: Lancia’s Future Models

The Ypsilon supermini is set to debut in 2024 in both hybrid and electric forms. The next model will be the Aurelia flagship, which is scheduled to debut in 2026 as a fully electric crossover. Finally, the Delta is set to make a comeback in 2028 in the form of an electric hatchback.

Heading: Conclusion

Lancia’s Pu+Ra HPE Concept serves as a manifesto for the brand’s future, showcasing its new design language, innovation, and technology. The concept’s exterior design references Lancia classics, while the futuristic interior was created in collaboration with Italian furniture maker Cassina. The European tour will allow Lancia fans to see the concept in the flesh, while the brand’s future models, including the Ypsilon, Aurelia, and Delta, are set to debut in the coming years.