Lexus Unveils “December to Remember” Holiday Campaign with Multiple Ads and TikTok Collaboration

The holiday season is here, and Lexus is celebrating with their annual “December to Remember” campaign. This year, the luxury car brand is going all out with three different commercials and a collaboration with popular social media platform TikTok.

Introducing “Sled Dogs” Commercial

One of the most captivating ads in the campaign is titled “Sled Dogs.” This commercial features the all-new Lexus GX and stars a Siberian Husky who takes on the role of a commanding officer, guiding a woman driving the redesigned luxury SUV. Together, they rescue a broken-down sled team, showcasing the capabilities of the Lexus GX.

More: Box-tastic 2024 Lexus GX Proves You Can Have Both Style And Substance

Introducing “Overnight Lexus” Commercial

The second commercial in the campaign is called “Overnight Lexus.” This ad features the three-row TX, which was launched earlier this year. The commercial tells the heartwarming story of a father reading Jack and the Beanstalk to his son, who decides to bury a toy car in the snow. The next morning, the family wakes up to find a brand-new Lexus TX parked outside their home, fulfilling the magic of the story.

TikTok Collaboration and Las Vegas’ Sphere Ad

In addition to the commercials, Lexus has partnered with TikTok creator Sebastian Jern (@sebastianjern) for exclusive content. The brand will also showcase an ad on Las Vegas’ Sphere, where a snow-covered globe will crack open to reveal the all-new 2024 Lexus GX with its iconic red bow.

Supporting a Charitable Cause

Lexus is not only focused on spreading holiday cheer but also giving back. As part of their campaign, the company will donate $150,000 to the Boys & Girls Clubs of America, supporting their mission to empower and inspire young people.

With their captivating commercials, innovative collaborations, and commitment to philanthropy, Lexus is making this holiday season truly memorable.