Can Lotus Thrive Away from its Norfolk Home?
Lotus, the brand that once struggled to survive, is now aiming to produce 150,000 cars per year under Geely ownership. Let’s take a look at the journey of Lotus and its transformation under new leadership.
A New Beginning at Hethel, Norfolk
Visiting Lotus in Hethel, Norfolk in the past decade often meant test driving the latest Elise or Exige models and hearing about the company’s plans for a brighter future. After the tumultuous times left by Dany Bahar, Jean-Marc Gales took over and navigated Lotus through its darkest days. The presence of Geely in 2017 marked a turning point for Lotus, with gradual improvements in facilities and a renewed sense of energy under new leadership.
A Rapid Transformation
In recent years, Lotus has undergone more changes than ever before. From upgrading production facilities to expanding globally, Lotus is on a path towards growth and innovation. With plans to sell 150,000 cars annually and a new headquarters in London, Lotus is embracing a new era of expansion and development.
Meet Mike Johnstone, the Face of Lotus
Leading the commercial operations of Lotus Technology is Mike Johnstone, a seasoned executive with a background in Volvo. Johnstone’s vision for Lotus reflects a start-up mentality combined with the brand’s rich history and heritage. As Lotus embarks on this new chapter, the move away from Norfolk for its headquarters raises questions about the company’s future direction.
Challenges Ahead
Despite its ambitious goals, Lotus faces significant challenges in achieving its target sales volume. With losses nearing £600 million and a long way to go to reach its 2028 goals, Lotus must navigate the road ahead carefully. However, with newfound momentum and opportunities for growth, Lotus is poised to thrive in the automotive industry.
In conclusion, Lotus is no longer just surviving – it is thriving under new leadership and a bold vision for the future. Stay tuned to see how this iconic brand continues to evolve and make its mark in the automotive world.