Heading 1: Maserati Launches Exclusive Membership Program for Fans and Owners
Maserati, the Italian luxury car manufacturer, has recently launched an exclusive membership program called Tridente. The program is open to both Maserati fans and owners and offers three different tiers of membership. The program includes a smartphone application that provides access to exclusive editorial content, Maserati exclusives, cultural encounters, curated driving experiences, and international events.
Heading 2: Three Tiers of Membership
The Tridente program offers three different tiers of membership. The first tier is known as Blu and is available to all Maserati fans and enthusiasts. Members of this tier will have access to exclusive editorial content on the app and receive previews of special merchandising collections.
The second tier is the Platinum tier, which is available exclusively for Maserati clients, including owners of the GranTurismo, MC20, and MC20 Cielo Spyder. Members of this tier can enjoy private tours of the Modena factory, invitations to local cultural experiences, personalized genuine accessories, early access to limited edition car collections, and curated travelogues for some of the world’s most scenic driving routes.
The third and most exclusive tier is the Diamond tier. This level is only offered to owners of the track-only Project24 and GT2 race cars. Members of this tier will receive a curated selection of luxury experiences, including a Fuoriserie private consultation with head of design Klaus Busse. They will also receive invitations to various sporting and racing events, including Formula E races and the Monterey Car Week.
Heading 3: Creating Unbreakable Bonds
According to Maserati chief executive Davide Grasso, “Luxury is becoming more and more about experiences, and our role at Maserati – beyond the excellent quality of our cars – is to craft with our passion and creativity experiences that immerse our consumers in our Italian heritage made of performance, innovation, and design.” The Tridente membership program is designed to create unbreakable bonds between Maserati, its passionate fans, and loyal clients by creating bespoke experiences centered around them, exclusively available through the Maserati Tridente app.
Heading 4: Availability
The Maserati Tridente app is already available in various markets. However, the larger Tridente membership program will first debut in Italy and China before expanding to North America in the second half of 2023. The program will then launch in the rest of Europe and Asia in 2024.
Heading 5: Conclusion
Maserati’s Tridente membership program offers an exclusive experience for both fans and owners of the luxury car brand. With three different tiers of membership, the program provides access to unique experiences and events curated by Maserati. The program is designed to create unbreakable bonds between Maserati, its passionate fans, and loyal clients. The Tridente app is already available in various markets, and the larger membership program will be launching in Italy and China before expanding to other regions in the coming years.