Mazda’s Collaboration with Macro Photographer Ole Bielfeldt: A Look into the Development of the CX-60 SUV
Mazda is known for its sleek and stylish designs, and the CX-60 SUV is no exception. The automaker recently collaborated with macro photographer Ole Bielfeldt to showcase the development process behind the vehicle. Bielfeldt’s “Macrofying” series, which focuses on extreme close-up photos and videos of various objects, was used to highlight the intricate details of the CX-60 SUV.
From Pencil Strokes to Finished Product
The behind-the-scenes video takes us through the entire development process of the CX-60 SUV, starting from a clean sheet on the drawing board all the way to the finished product. We get to see the pencil strokes of the designer, pieces of clay coming off during the sculpting of the full-size model, and small chunks of metal flying away from the bodywork during finishing.
The Beauty of Details
One of the most fascinating aspects of the video is the close-up shots of the details. We get a closer look at fibers from the interior leather stitching and the beautiful flaky texture of Mazda’s signature red shade while it is being applied on the SUV. Bielfeldt’s creativity in combining a microscope and his camera results in truly eye-catching footage.
Similar to Takumi Philosophy
Mazda claims that Bielfeldt’s art is similar to the Takumi philosophy of the skilled master artisans behind its models. Takumi is a Japanese term that refers to a person who has achieved a high level of skill or mastery in a particular field. In Mazda’s case, it refers to the skilled craftsmen who work on every aspect of their vehicles, from design to production.
The Shooting Process
Thankfully, Mazda included an extra “behind the scenes” video where we can see the shooting process of the microscopic footage. Bielfeldt’s attention to detail and patience is evident as he captures each shot with precision. The video also shows the equipment he uses, which includes a microscope, camera, and lighting setup.
Macrofying Series
If you want to see similar close-ups of food and other materials, you can check out Bielfeldt’s “Macrofying” series on his dedicated Instagram page. The series features a wide range of objects, from fruits and vegetables to insects and everyday items.
Conclusion
Mazda’s collaboration with Ole Bielfeldt provides a unique look into the development process of the CX-60 SUV. The close-up shots of the details highlight the intricate work that goes into designing and producing a vehicle. Bielfeldt’s art is similar to the Takumi philosophy, which Mazda prides itself on. The behind-the-scenes video also gives us a glimpse into the shooting process, showcasing Bielfeldt’s attention to detail and patience. Overall, the collaboration is a fascinating look into the world of automotive design and production.