Mazda MX-30 EV to be Pulled from U.S. Market After 2023
The Mazda MX-30 EV will no longer be available in the U.S. market after 2023, as Mazda shifts its focus to prioritize hybrid models. While the small crossover will continue to be sold in other parts of the world with a rotary range extender, it seems that Mazda’s first all-electric vehicle has not gained traction in North America.
The MX-30 EV, which should not be confused with the CX-30, was always intended as a compliance automobile. With a range of just 100 miles, it was only sold in California and its sales volumes have been abysmal. In 2021, Mazda sold a mere 181 examples of the MX-30, followed by another 324 in 2022. Unfortunately, the lack of popularity for this model does not appear to be changing in 2023.
This trajectory is not uncommon, as other brands have also introduced similar models to comply with escalating CAFE (Corporate Average Fuel Economy) standards. While other markets received MX-30s equipped with a 2.0-liter e-Skyactiv motor (mild hybrid), Mazda introduced a plug-in hybrid version with a range extender in January 2023. However, it is uncertain whether these versions will ever be available for sale in the United States. The rotary-assisted PHEV is not significantly faster and has an even smaller battery, offering only about 50 miles of electric range.
Interestingly, American consumers seem to prefer traditional hybrids over EVs with gasoline-powered generators, which may explain the lack of interest in the MX-30’s range extender. This situation is reminiscent of the Fiat 500e, which was created solely to meet emission regulations and resulted in financial losses for Fiat Chrysler Automobiles. However, the Fiat 500e is making a comeback under the Stellantis banner, with improved range and features to make it more appealing. It is possible that Mazda may take a similar approach with the MX-30 in the future.
Mazda has always shown more interest in maximizing the efficiency of small combustion engines rather than fully embracing battery power. While the company is committed to offering more hybrid models, it remains to be seen if the MX-30 will return to the U.S. market in hybrid form. So far, only the demise of the EV variant has been confirmed.
In conclusion, Mazda’s decision to pull the MX-30 EV from the U.S. market after 2023 reflects its preference for hybrid models and the lackluster performance of its first all-electric vehicle. The MX-30’s short range and limited sales volumes have contributed to its discontinuation in North America. However, there is a possibility that Mazda may reintroduce the MX-30 in hybrid form in the future. As Mazda focuses on hybrid technology, it remains to be seen how the company will navigate the evolving landscape of electric vehicles and consumer preferences.
[Images: Mazda]
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