Mazda to Showcase Future of MX-5 at Tokyo Motor Show

Mazda is set to unveil a new concept car that previews the future of the iconic Mazda MX-5 at the upcoming Tokyo motor show. The Japanese automaker has confirmed that the theme of its stand at the show will be “the future created by the love of cars,” highlighting its commitment to creating products that satisfy customers’ love of driving and cars.

The centerpiece of Mazda’s exhibit will be a new concept car designed to symbolize the exhibit theme. A preview image suggests that the concept car will be a development of the sleek two-seat coupe that was quietly unveiled in a financial presentation last year. The rear light signature shown in the preview matches that of the coupe, with four roundels and an illuminated ‘Mazda’ wordmark. The shape of the rear diffuser is also similar, with fin-like extrusions where the arch meets the bumper.

The coupe shown in November 2022 was believed to provide an early look at the next-generation MX-5 sports car, as it was shown alongside images celebrating each generation of the MX-5. Mazda will display the as-yet-unnamed concept on its Tokyo stand alongside several variants of the famed roadster and other MX-5-themed attractions, further hinting at the relationship between the concept and the MX-5.

According to a company spokesperson, the digital concept is a ‘vision study’ model, similar to the RX Vision concept shown in 2015. It is intended to demonstrate Mazda’s commitment to enjoyable cars. The chassis of the concept features a large space for a longitudinally mounted engine and a structure, likely a fuel cell or battery enclosure, behind the driver. However, the concept’s lack of exhausts, coupled with Mazda’s significant investment in future electric vehicles (EVs), suggests that it will be an EV.

Mazda Europe’s head of product development and engineering, Joachim Kunz, stated last year that having one generation of the MX-5 for 10 years is not a problem for Mazda. Given that the current MX-5 was launched in 2015 and has just been subtly updated for 2024, it is not expected to be replaced immediately. Kunz emphasized that the MX-5 is Mazda’s brand icon and is always treated very specially. While the MX-5 will eventually be electrified, Mazda intends to keep the pure concept of the car intact.

The Tokyo motor show is a highly anticipated event in the automotive industry, showcasing the latest innovations and concepts from leading manufacturers. Mazda’s focus on the future of the MX-5 demonstrates its commitment to staying at the forefront of automotive technology and design. By previewing a concept car that symbolizes the future of the MX-5, Mazda is generating excitement among fans and enthusiasts who eagerly await updates and advancements in this iconic sports car.

The sleek and stylish design of the concept car, as seen in the preview image, suggests that Mazda is continuing to prioritize aesthetics and performance in its future models. The rear light signature and rear diffuser design elements are reminiscent of the current MX-5, indicating a seamless evolution of the iconic sports car’s design language.

As the automotive industry shifts towards electric mobility, Mazda’s decision to showcase an EV concept at the Tokyo motor show aligns with its commitment to sustainable transportation solutions. By investing in EV technology, Mazda is positioning itself as a leader in the transition to a greener future while maintaining the driving pleasure and excitement that enthusiasts associate with the MX-5.

In conclusion, Mazda’s upcoming concept car at the Tokyo motor show will provide a glimpse into the future of the MX-5. With its sleek design and potential as an EV, this concept car represents Mazda’s commitment to creating enjoyable cars that satisfy customers’ love of driving and cars. As fans eagerly anticipate updates and advancements in the MX-5, Mazda’s presence at the Tokyo motor show is sure to generate excitement and anticipation for the future of this iconic sports car.