McLaren Developing Super SUV to Rival Ferrari Purosangue
Collaboration for Shared Platform
McLaren is in the process of creating a super SUV to compete with the recently launched Ferrari Purosangue. The company is considering collaborating with another automaker to share the platform for this SUV. Additionally, an electric version of the vehicle may be a possibility in the future as battery technology advances.
Insights from McLaren’s CEO
McLaren’s CEO, Michael Leiters, has confirmed that the brand is working on a “Shared Performance” vehicle to challenge the Ferrari Purosangue. Piers Scott, Head of Global Communications at McLaren Automotive, shared intriguing insights into the development of this highly anticipated model during a recent press event in Europe.
Potential Design and Underpinnings
McLaren is exploring various options for the SUV’s design and underpinnings. The “shared performance” model could feature a two- or four-door body style with more than two seats, making it the most practical McLaren yet, surpassing iconic models like the F1 and Speedtail supercars.
Exploring Platform Options
McLaren possesses the necessary tools for crafting supercars, including carbon fiber tubs, V6 and V8 powertrains, electrification expertise, and a rich motorsport heritage. The company is exploring options to procure an SUV-compatible platform from another OEM to accommodate hybrid or fully electric powertrains.
Potential Partnerships
BMW is a potential partner for McLaren, given their shared history and existing ties. A partnership with BMW could result in a performance-oriented plug-in hybrid SUV. McLaren is also considering Southeast Asian partners for an EV-dedicated architecture.
Future of Electric SUVs
While McLaren currently sees limited market interest in a fully electric SUV, they have not ruled out the possibility for the future. The brand believes that advancements in battery technology could make an electric SUV feasible by 2028 without compromising weight and performance.
Infusing McLaren Character Into Shared Architecture
McLaren aims to finalize a deal within 2024 for the “shared performance” model. The company plans to retain its unique chassis setup and make structural changes to enhance driving dynamics, rigidity, and reduce weight.
Design Language and Brand Alignment
McLaren designers are exploring different scenarios to ensure potential architectures align with the brand’s styling requirements. The new offering would align more closely with Ferrari Purosangue than Lamborghini Urus in terms of character and exclusivity.
Future Sales Strategy
McLaren intends to stay under 8,000 sales per year throughout the decade, maintaining its low-volume approach. The company aims to offer cars with combustion engines for as long as possible while exploring new avenues for growth.
Conclusion
McLaren’s foray into the super SUV segment represents an exciting new chapter for the brand. With potential partnerships and innovative design approaches, McLaren is poised to create a unique and competitive offering in the luxury SUV market.
