Neom: The Dystopian Tech City Partnered with McLaren

If you are a motorsports enthusiast, you have likely come across the name “Neom” in various contexts. It is prominently displayed on trackside billboards and serves as the title sponsor for McLaren’s Formula E and Extreme E endeavors. However, you may be wondering what exactly Neom is and its significance. In addition to being another platform for Saudi Arabia to engage in sportswashing, Neom is a dystopian tech city with controversial ties.

Neom’s Presence in Motorsports

Neom’s association with motorsports is evident through its extensive branding in the industry. The name is frequently seen on billboards at racetracks and has become synonymous with McLaren’s Formula E and Extreme E teams. This partnership has allowed Neom to gain visibility and promote its vision to a global audience.

Understanding Neom

Neom is not just a sponsor; it is a futuristic city project located in Saudi Arabia. The city aims to become a hub for technological innovation and a model for sustainable living. However, Neom’s development has been marred by controversy due to its association with human rights violations and the Saudi Arabian government’s sportswashing efforts.

The Dark Side of Neom

While Neom presents itself as a beacon of progress and innovation, its association with the Saudi Arabian government raises concerns. Saudi Arabia has been criticized for its poor human rights record, and Neom’s partnership with McLaren and other sporting events is seen as an attempt to divert attention from these issues through sportswashing.

The Future of Neom and McLaren

As Neom continues to expand its influence in the motorsports world, McLaren’s partnership with the city raises questions about the team’s values and priorities. While the collaboration may bring financial benefits to McLaren, it also aligns the team with a controversial project and potentially tarnishes its reputation.

For more information on Neom and its partnership with McLaren, read the full article here.