Mercedes-Benz Enlists Bradley Cooper to Promote Electric G-Class

Introduction

In preparation for the world premiere of the electric G-Class, Mercedes-Benz has emphasized the off-roading capabilities
of the EV to convince enthusiasts of its performance. To further promote the vehicle, the German car manufacturer
has enlisted the help of award-winning actor Bradley Cooper.

The Commercial

A new commercial featuring the electric G-Class has been released by Mercedes-Benz. The video showcases the SUV climbing
a seemingly unconquerable mountain, highlighting its capabilities. The camera then reveals Cooper parked the
matte blue electric G on a pile of rocks in the center of a city, creating a remarkable image.

Celebrity Appeal

The G-Class holds immense appeal among wealthy city-dwelling buyers, who are unlikely to drive it anywhere other than
smooth pavements. This explains why Mercedes-Benz chose to host the vehicle’s world premiere in Los Angeles,
attracting numerous celebrities such as Trevor Noah, Saweetie, Kendall Jenner, and more. The event featured
an exclusive performance by rap superstar Travis Scott.

Pricing

While the US pricing for the electric G-Class has not been confirmed, it starts at over €142,000 in Germany, equivalent
to $157,000. The initial models arriving in the US will be the well-equipped Edition One versions, priced at
€192,524 in Europe, or just under $213,000.