Jeep and Merrell Collaborate to Create Limited-Edition Hiking Boot
Jeep, the renowned automotive brand, has joined forces with outdoor footwear brand Merrell to create a limited-edition hiking boot. The Merrell Moeb 3 Mid x Jeep boot is a result of the collaboration between these two iconic brands and is set to be a must-have for outdoor enthusiasts.
The boot, currently on display at the Detroit Auto Show, will be available for purchase from October 16 in eight countries, catering to both men and women. It will be offered in three striking colors: Sarge Green, Sting Grey, and Hydro Blue. What sets this boot apart is its incorporation of Jeep-inspired design elements and hidden Easter eggs.
The Merrell Moeb 3 Mid x Jeep boot features custom-molded Rubicon badging, paying homage to the legendary Wrangler Rubicon. Red tow lace hooks, inspired by the tow hooks of the Wrangler Rubicon, add a touch of authenticity. The metal lace hardware is designed to mimic the hatches on the Wrangler’s hood, further enhancing the Jeep-inspired aesthetic.
The upper mesh of the boot is cleverly designed to resemble the hexagon pattern found on the Wrangler’s grille. Additionally, the larger heel webbing hook represents a set of seat belts, adding a unique touch to the boot’s design. Even the footbed includes a topographical map of the famous Hell’s Revenge off-road trail, allowing wearers to feel connected to the adventurous spirit of Jeep. To complete the look, the iconic seven-slot grille has been embossed on the boot.
Lindsey Lindemulder, Merrell’s senior director of brand marketing, expressed excitement about the collaboration, stating, “Adventure meets adventure with the Merrell Moab 3 Mid x Jeep collab, and we’re thrilled to work with an iconic partner like the Jeep brand whose legacy has so much alignment to our own history on the trail. The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence.”
The Merrell Moeb 3 Mid x Jeep boot will be available in the United States, Canada, Taiwan, China, Japan, Peru, Panama, and Colombia. However, it is important to note that the boots will only be available while stocks last. To celebrate the launch of the collaboration, Merrell is running a Jeep Wrangler giveaway. The sweepstakes will run from October 23 to November 6, and residents of the United States, Canada, Peru, and Panama are eligible to enter.
Kim Adams House, head of licensing and merchandising for all brands at Stellantis, the parent company of Jeep, highlighted the significance of the collaboration. “Moab, Utah, is the Jeep brand’s preeminent playground, and it’s only fitting we honor it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep,” she said. “The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot.”
The Merrell Moeb 3 Mid x Jeep boot is a testament to the shared passion for adventure and the great outdoors that both Jeep and Merrell embody. Whether you’re an avid hiker or simply appreciate high-quality footwear with a touch of rugged style, this limited-edition boot is sure to impress. Don’t miss out on the opportunity to own a piece of this unique collaboration between two iconic brands. Mark your calendars for October 16 and get ready to embark on your next outdoor adventure in style with the Merrell Moeb 3 Mid x Jeep boot.
