Metallica and Iveco Join Forces to Launch Electric and Hydrogen-Powered Big Rigs for European Tour

An unexpected collaboration between Metallica and Iveco has led to the creation of a fleet of electric and hydrogen-powered big rigs set to hit the road this summer for the European leg of Metallica’s M72 World Tour. This partnership between the Italian heavy truck manufacturer and the American heavy metal band has resulted in a groundbreaking initiative that combines sustainability with rock and roll.

Last year, Metallica and Iveco joined forces to explore innovative ways to reduce emissions and promote eco-friendly transportation. The result of their collaboration is a fleet of big rigs that are powered by batteries and hydrogen fuel cells, offering a cleaner alternative to traditional diesel trucks.

The upcoming European tour will showcase these cutting-edge vehicles in action, demonstrating the potential for electric and hydrogen-powered trucks to revolutionize the transportation industry. Fans of Metallica can look forward to seeing the band’s iconic logo emblazoned on these environmentally friendly vehicles as they travel from city to city, delivering an electrifying performance both on and off the stage.

Stay tuned for more updates on Metallica’s M72 World Tour and the exciting partnership with Iveco that is driving innovation in the world of heavy transportation. Join us as we rock out to the sound of sustainability and embrace a greener future for all.